Do you think direct mail still has a place in your marketing efforts?
Direct mail has been around for a while – it’s one of the oldest forms of marketing (waaayyy before digital; actually right after the Gutenberg printing press arrived on the scene in 1440).
Yet, direct mail isn’t dead.
Video killed the radio star, so why didn’t the internet kill direct mail?
Don’t believe that direct mail is still a viable marketing campaign for your business? Maybe these 23 facts will make you think differently.
According to data, direct mail has higher response rates than other types of marketing campaigns, especially when personalized.
In fact, most people seem to find direct mail a more personal way of marketing than other types.
Even Millennials respond to direct mail.
Direct mail can work hand-in-hand with the internet.
If you still doubt the relevancy of direct mail in today’s market, you should try it out. When you are tracking the success of your marketing campaign with tracking numbers and landing pages you’ll be able to base those assumptions off of actual data.