You spend a lot of money on advertising, don’t you want to know if it is working? In our last post How Does Call Tracking Even Work?, we went over the very basics of how call tracking works. So how do you know if your business is a good fit for call tracking? If you Read More
If your business depends on marketing to acquire new leads, then call tracking is a necessity to grow and improve your business—not an expense. Even the most basic call tracking services are better than having no type of plan in place. At its simplest, call tracking requires publishing a unique phone number (local or toll Read More
“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different Read More
