CallSource Reflections: The History of the First Call Tracking Company’s Product Development

“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different   Read More

How to Produce Better Engaged Marketing Qualified Leads with Funnel-Based Qualifying

Determining potential customers’ buyer intensity is easier when figuring out your marketing qualified leads through the marketing funnel What is a “marketing qualified” lead? A marketing qualified lead (MQL) is a lead who has most likely been pushed through your marketing sales funnel and, through your funnel’s intelligence, is determined as an ideal lead for   Read More