“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different Read More
New, easy-to-implement analytics give dealers a complete, real-time picture of lead attribution and digital marketing ROI from one platform, identifying lead sources as well as hot prospects, sending alerts when a prospect visits a competitor’s website New Orleans, LA – January 26, 2017 – AutoID announces AI℠, the first web analytics tool that can track Read More
CallSource clients have increased call-to-appointment ratios by 20% YOY; effective lost call recapture, strong analytics and training driving increases Westlake Village, CA – January 26, 2017 – CallSource, pioneers of award-winning solutions to help dealerships track, analyze and improve incoming call performance, has helped auto dealers recover nearly half a million (over 420,000) mishandled phone Read More
I’m going to NADA100 this year with big expectations. Every time I attend, I look for the industry best practices I need to adopt, the thought leaders I should pay attention to, and the truly unique new products. NADA is always overwhelming because of the 20,000+ attendees and thousands of exhibitors. Yet some years are Read More
Hats off to NADA for 100 years leading the automotive industry. At 25 years old, we’re just babies in comparison. But we know what it takes to pioneer an industry. To be the best at anything requires innovation and staying power. Like NADA, CallSource has both. Today we are the premier technology-enabled business performance system Read More
CallSource was a Gold Sponsor of the GMMDA Summer Business meeting last week in Detroit, at the MGM Grand Hotel. The meeting gives GMMDA members three days away to focus on their business and OEM relations and for Dealer 20 Groups. Regular meetings keep this tight-knit group of owners and dealership personnel coming back every Read More
They say that imitation is the highest form of flattery. But what do they call it when someone gives away their best work because they want to be imitated? CallSource calls that good business. You’re invited to hear Brent Rogers, the chief marketing officer at The Patrick Dealer Group share his call management roadmap for Read More
Are you one of those people who end up walking trade show floors though with a glazed look in your eyes? Does your head spin trying to absorb everything? I was. Attending multiple trade shows, conferences and events (TCEs) used to leave me wiped out. I worried constantly that I wouldn’t have much to show Read More
To date CallSource has tracked well over 1 billion inbound calls to SMBs all over America. Our enormous footprints in the automotive, home services and health industries provide a nearly infinite dataflow. The benefits of big data are numerous: on point trend analysis and analytical expertise are two ways CallSource distinguishes itself against competitors. By Read More
Brent Rogers, CMO, The Patrick Dealer Group Brent Rogers is the Chief Marketing Officer at Patrick Dealer Group in Chicago, Illinois. Brent is a savvy marketer responsible for marketing performance at the Group’s seven stores and he is convinced that call management processes are the key to profitability. Like other dealerships nationwide, the Patrick Dealer Read More
