[Free Incentive Plan Checklist & Team Meeting Slide Deck Included] Don’t let those business goals start slipping already. Statistics show that about 80% of New Year’s Resolutions fail by February. You may not see your 2018 business goals as a New Year’s Resolution – but they are pretty similar, don’t you think? I wrote an Read More
If you are having trouble accomplishing some or most of your goals for the year, it may be time to implement some team incentives. To be successful, you have to set goals and follow through with them – this probably isn’t news to you. You set goals, communicate them to your employees, and do your Read More
[FREE Rapport-Builder Checklist Included!] Because we buy more from people we actually like. There are a lot of things that you are taught when learning how to be successful in phone sales. “It takes this many attempts before a prospect will want to do business with you.” “Say this magical phrase to get them on Read More
FREE “How to Respond to Negative Reviews” Checklist Included! Simply hoping that your customers will leave a review after doing business with you isn’t enough. If you haven’t already heard by now, online reviews are just as important to businesses as things such as quality products and a great website. Without any of these things, Read More
(FREE 10 POINT CALL HANDLER AUDIT!) What is your service department’s appointment conversion rate? If you didn’t already know, your Service Department is becoming increasingly important to your business. Calls to Fixed Ops have been steadily increasing year over year – just take a look at CallSource and NADA’s data that illustrates this. It is Read More
Do you think direct mail still has a place in your marketing efforts? Direct mail has been around for a while – it’s one of the oldest forms of marketing (waaayyy before digital; actually right after the Gutenberg printing press arrived on the scene in 1440). Yet, direct mail isn’t dead. Why? Video killed the Read More
“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different Read More
Determining potential customers’ buyer intensity is easier when figuring out your marketing qualified leads through the marketing funnel What is a “marketing qualified” lead? A marketing qualified lead (MQL) is a lead who has most likely been pushed through your marketing sales funnel and, through your funnel’s intelligence, is determined as an ideal lead for Read More
Do you have B2B leads hiding in your Google Analytics Network report? Well, as long as you have website traffic and Google Analytics tracking installed, then you have these hidden leads. But who are they? Where can you to find them? What should you do with them? I’ll be addressing these questions in this post. Read More
How to know if your Google AdWords paid search ads are performing well and what to do about campaigns that are underperforming. “Well paid search marketers spend their time trying to eliminate their errors. Great paid search marketers spend their time looking for new opportunities.” – Me (Kevin Dieny) To ensure that your ads for Read More
