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The Beginning of Call Tracking… from the Company that Invented Call Tracking

“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different   Read More

AutoID® Automates Online Lead Attribution, Providing Cross-Domain Mapping of Complete Customer Journey

New, easy-to-implement analytics give dealers a complete, real-time picture of lead attribution and digital marketing ROI from one platform, identifying lead sources as well as hot prospects, sending alerts when a prospect visits a competitor’s website New Orleans, LA – January 26, 2017 – AutoID announces AI℠, the first web analytics tool that can track   Read More

Nearly Half a Million Mishandled Phone Customers Recovered for Auto Dealers by CallSource in 2016

CallSource clients have increased call-to-appointment ratios by 20% YOY; effective lost call recapture, strong analytics and training driving increases Westlake Village, CA – January 26, 2017 – CallSource, pioneers of award-winning solutions to help dealerships track, analyze and improve incoming call performance, has helped auto dealers recover nearly half a million (over 420,000) mishandled phone   Read More

Digital Dealer Presentation, “$6 Billion Question” is a Roadmap for Increasing New Car Sales

They say that imitation is the highest form of flattery. But what do they call it when someone gives away their best work because they want to be imitated? CallSource calls that good business. You’re invited to hear Brent Rogers, the chief marketing officer at The Patrick Dealer Group share his call management roadmap for   Read More

When Bigger IS Better

To date CallSource has tracked well over 1 billion inbound calls to SMBs all over America. Our enormous footprints in the automotive, home services and health industries provide a nearly infinite dataflow. The benefits of big data are numerous: on point trend analysis and analytical expertise are two ways CallSource distinguishes itself against competitors. By   Read More

The $6 Billion Question: Who’s Answering Your Phones?

Brent Rogers, CMO, The Patrick Dealer Group Brent Rogers is the Chief Marketing Officer at Patrick Dealer Group in Chicago, Illinois. Brent is a savvy marketer responsible for marketing performance at the Group’s seven stores and he is convinced that call management processes are the key to profitability. Like other dealerships nationwide, the Patrick Dealer   Read More