About Our Guest Author: Jonas Sickler is an expert in crisis communications and online reputation management. His advice has been featured in over 60 publications, including Forbes, Washington Post, CNBC, The Street, U.S. News, and Business News Daily. Follow along on Twitter. The internet has become the primary touchpoint for most car buyers, so online Read More
If you want customers to choose you, your online review presence means a lot. Online reviews are great for your brand reputation – and they also have a lot to do with consumers’ buying decisions. If they are unaware of your business, why should they choose you? If you have great reviews, it should help Read More
It’s time to improve call handler skills so that you don’t receive as many missed opportunities. Missed opportunities are basically wasted marketing dollars. When an interested prospect calls your business, it hopefully shouldn’t take more than the right questions and direction of the conversation to ensure that the call ends in a booked appointment with Read More
Need help responding to your online reviews? Just read this post! Responding to reviews demonstrates that your company is reliable and authentic. 78% of consumers believe that a business cares more about them when they see management respond to reviews.1 Check out these simple steps for responding to online reviews, no matter the circumstance. Do Read More
Consistently improve your marketing with essential data. The best reports exist to answer a specific question tied to your marketing. Last week, we covered some of the basic, yet important, reports that you should be looking at in Google Analytics depending on the question(s) you are trying to answer. Today we are answering more of Read More
Each month, we sit down with a CallSource employee to get to know them and their role a bit more. Name: Adam Kottler Title: Strategic Partner Manager When did you start working for CS? I started working for CallSource in January of 2009. I’m coming up on a decade with the company, and I’ve enjoyed Read More
Consistently improve your marketing with essential data. The best reports exist to answer a specific question tied to your marketing. If you’re a smart marketer, you’re already using Google Analytics to aid in your marketing decisions. But sometimes Google Analytics reports can get overwhelming. It is easy to get lost in an array of data Read More
How many sales dollars is your dealership losing from poor phone skills? While it is true that the internet has taken up a large part of the consumer’s buying journey, the phone is still key in a prospect’s car buying process. Phone calls are still the initial point of contact with your dealership for 25% Read More
Our Top 5 Articles for the Month of September: CallSource Reflections: For Sales Performance Improvement, One Size Does Not Fit All The Problem Managers Face When Coaching Their Own Employees – Pt. 2 Meet the CallSource Team: An Interview with Jaque Sotolongo 3 Reasons a Call Coach May Be the Answer to Increase Patient Acquisition Read More
In today’s digital age, it is important to correctly attribute your digital marketing. It is impossible in 2018 to have a complete view of your marketing data or your consumers’ journey without including digital attribution. Marrying all of your data to connect how consumers reach your business and where they get to your business from Read More
