“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different Read More
Don’t be left behind in the biggest marketing trend. “Content Marketing” has been one of those buzzwords in the marketing community for a while now – but it’s no longer just something talked about, it’s becoming the way of marketing. Consumers will do research on their own and need information before they’re willing to reach Read More
[Free Team Meeting Slide Deck Included!] Don’t wait until the phones are ringing off the hook to keep your heads above water in the office. How many times have you repeated this same pattern? You hire great employees, everyone seems to be doing well, and you go about your regular managerial duties and day-to-day operations. Read More
Looking to increase efficiency and retention? This tool is simpler than you think. If you’re like almost 100% of Americans, you already use this popular communication tool in your everyday life. So why aren’t you using it in business? Any guesses on what this is? If you guessed text messaging, then DING DING DING – Read More
Put action into your customers’ insights. By now you’ve learned that managing your online reputation is important, and that the most beneficial way to do so is through earning online reviews from your customers. Although it is great to have a good reputation and earn new customers through your positive review presence, what are some Read More
In just a few easy steps, you can be on your way to utilizing a vanity number for your business. Looking to acquire a vanity number for your business but unsure how to start the process? Look no further! Vanity numbers, also referred to as custom phone numbers, are easy-to-remember, toll-free numbers. Vanity numbers start Read More
[Download your FREE checklist: “The 6 Perfect Phrases for Every Stage of the Sales Call”] By knowing how to properly solve for callers’ situations, you can ensure they choose you instead of the competition. An interested prospect calls your business. They are interested in a service. So, you should have no problem getting them to Read More
Experience in the industry isn’t the only thing that matters now to be successful – you need a great reputation both online and offline, too. It may be easy to assume that because healthcare is a necessity in society, that patients will always be coming to your office as long as you cover their insurance, Read More
Make sure your review strategy keeps up with Google’s rules. If you have been paying attention to what I’ve been drilling into your mind on our blog, then you know that one thing you must pay attention to as a business decision maker is your online review presence. With such, you, of course, must take Read More
Yesterday I recapped Day 1 of my experience at CXL. Today I’m covering the rest of the conference. Day 2 – Optimization Day I met a lot of people on Day 1’s evening festivities that were excited about Day 2’s optimization and testing focus. Personally, I was most excited about Day 3 and figured I Read More
