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Dynamic Number Insertion, also known as DNI, is a call tracking solution used by businesses that seamlessly ties offline and online attribution. DNI enables businesses to attribute phone calls generated from PPC ads, SEO campaigns, retargeted ads, and more to measure success for each digital marketing channel. This call tracking technology aids in multi-channel and […]
Learn some real call tracking facts and how call tracking works, breaking myths and out-of-date information for call tracking services. Call tracking software is a must for any smart marketer who wants to track both offline and online attribution. While there are many call tracking services out there, most are pretty similar at their core. […]
Google classifies your website visitor traffic into buckets based on rules – some simple and some complex (and still unknown). Understanding how they are grouped is essential to properly tracking your marketing campaigns. Where did my website visitors come from? Google Analytics classifies website visitors into the Default Channel Groupings which are the most common […]
An interview with one of CallSource’s Automotive Key Accounts Managers, Greg Semerdjian. Name: Greg Semerdjian Title: Key Accounts Manager When did you start working for CS? January 2013 What position did you start in? Customer Care What is your current position? Key Accounts Manager You’ve held quite a few positions in CallSource. Care to walk […]
An online review presence is still necessary for hearing offices to earn new patients. When someone mentions hearing aids, people usually think of a product whose consumer-base makes up mostly that of older generations. This isn’t entirely untrue – according to Better Hearing Institute, the average age of first-time hearing aid wearers is close to […]
“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different […]
