What Are the Top 3 Benefits of Using Call Tracking?
People sitting at conference table with a chart showing a lateral line knowing they need to improve sales.

There are endless benefits for your company for using a call tracking system, but what are the real hard-hitters?

Call tracking and performance management services come with many benefits to better your business—but let’s cut to the chase. When you get down to it, what are some top paybacks that are really going to help you move the meter in your company to increase revenue and grow your business? With CallSource, it’s as simple as 1, 2, 3.

1. Improved Marketing ROI

We’ve said it once and we’ll say it again—throwing money at different marketing pieces hoping they’re going to pay off just doesn’t work. Why give yourself guesswork when you can use call tracking to see your true return on spend? It may work to go with your gut and trust your instincts in other areas of life, but when it comes to your marketing, you need to make informed decisions based on true data.

One client who finally decided to do this ended up saving over $45,000 of their marketing dollars. Isn’t that something you’d like to tell your boss you were able to do for the company too?

By utilizing call tracking and assigning different phone numbers for your marketing pieces, it will be clear which ads are providing the most inbound leads, and which are getting you the most bang for your buck.

… when it comes to your marketing, you need to make informed desions based on true data.

2. Increased Conversion Rates

A good call tracking provider must deliver accurate appointment conversion metrics. CallSource reports give you your true appointment conversion rates, as scored by our live human analysts.

Again, rather than assuming that your call handlers are all performing at their highest capacity, take a look at real data to set goals and ensure accountability based off of reporting that delivers true statistics. Once you start using this information, you’ll be able to start seeing results.

3. Improved Call Handler Skills

Viewing your actual appointment setting rates is extremely helpful to ensure that you are on track, but where do you go from there? Well, be sure to find a call tracking provider that will equip you with additional information on your employees’ actual call handling skills.

With your call handlers’ inbound phone calls being recorded and scored based on the qualities of a good phone call with CallSource, everything management needs to help set goals and coach their team is right at their fingertips. Waste no more time training on useless information, or listening to endless phone calls to find the right example that you are looking for—with these actual examples in front of you, you’re set for success to help your employees improve their phone skills.

To learn more about call tracking and how it can benefit your business, subscribe to our blog. If you’d like to hear more right away, speak to a CallSource representative today at 1-877-CallSource.

Casandra Ciopryna
Casandra Ciopryna
Cassie is a New England transplant to California, where she started working with CallSource in 2013. As a previous CallSource Business Advisor, she has helped many clients achieve business goals. With a BA in English and MFA in Creative Writing, Cassie has a passion for words. When she isn’t coming up with new content for CallSource’s website, she enjoys concerts, hiking, and a glass of wine. LinkedIn

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