Do you know which ads are bringing calls to your office? Without attributing calls, you can’t verify which marketing sources are truly working to drive you leads.
Call tracking is the first step to attributing which marketing pieces drive calls. Yet, seeing the number of incoming calls you’re receiving doesn’t tell you how many calls are true leads. Basic call tracking isn’t enough for data-driven decisions; you need metrics that dive deeper than simply the number of calls you get from each ad source?
It is awesome that your data journey has begun, but which of the calls you receive are actual leads or prospects?
Just because certain ads are receiving a high call volume doesn’t mean they are the receiving the best phone calls for your business. Basic call tracking shows you the calls, but it doesn’t break down those calls into more informative data points such as the types of calls coming in from each ad source. Don’t misinterpret an ad as successful simply because it is getting a high volume of calls – make sure those calls aren’t coming from spammers or callers that aren’t in your target demographic as an ideal customer.
Discover real leads, not just phone calls
CallSource’s LeadScore evaluates calls and lets you know how many true phone leads you are receiving per ad source, and how much it truly costs to receive each lead. Our real human analysts score calls to weed out robocalls, people calling for directions, looking for employment, etc., so you can focus on the calls that truly matter to your business.
LeadScore provides the data to understand which advertising is driving real leads, not just calls, to your phone.
When you get into these deeper metrics, you can make data-based decisions that allow you to reallocate your ad dollars to the advertising that is generating the most leads.
Focus on revenue-generating opportunities
LeadScore identifies which calls are true prospects and determines the overall lead percentage of incoming calls.
Correctly identify revenue generating opportunities to provide an accurate analysis of marketing return-on-investment (ROI).
In addition, LeadScore categorizes your calls by department – sales and service – so you can make sure your ads are targeting the right types of leads, too.
Go beyond basic call tracking
Ready to start evaluating your marketing attribution on real lead data, not just basic numbers?
Speak to a CallSource specialist to learn more.
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