LeadScore determines which calls are true prospects vs. non-prospect phone calls.
LeadScore identifies revenue-generating opportunities to provide an accurate analysis of marketing ROI.
How it Benefits You
Increase sales by identifying true prospects
If your business is spending on a variety of marketing campaigns, it’s important to be able to measure their ability to generate real sales prospects, not just repeat customers.
Calculate accurate cost-per-lead by ad source
LeadScore provides the data to understand which advertising is driving leads to your phone.
Allocate budget resources for maximum impact
Imagine reallocating your ad dollars to the advertising that is generating the most leads. LeadScore also gives visibility into which department is receiving the most calls—sales, service, etc.
How It Works
Live LeadScore analysts listen to your recorded calls in order to filter your calls into prospects, non-prospects, sales, service, or other. This gives you an accurate and critical overview of your marketing cost-per-lead and adds valuable insight into your lead management process.