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The Importance of Digital Marketing: Experts Weigh In

By Cassie Ciopryna

Digital Management
I Want the Blog
The Importance of Digital Marketing: Experts Weigh In

In today’s digital age, it is important to correctly attribute your digital marketing.

It is impossible in 2018 to have a complete view of your marketing data or your consumers’ journey without including digital attribution. Marrying all of your data to connect how consumers reach your business and where they get to your business from is important.

How are you tracking your consumers digitally?

No matter the method you use, find below quotes from some of 2018’s top digital marketers to learn more about why you need to make sure your digital marketing plan is on par with the data you need to make better decisions for your business.

“Whether you want to brush up on your skills or expand your learnings, there are several fundamentals every digital marketer must have on hand in 2018. The core foundation of digital marketing remains content, but oh how it’s evolved. Using a data-backed approach to create a seamless and personalized experience is critical.”

– Rebekah Radice
Keynote Speaker, Author, Marketing Performance Strategist

 

“Being involved in digital marketing is so exciting because of the ongoing changes to the industry. To be an effective digital marketer you need to drive measurable results for your company. As digital marketing is constantly changing we need to be open to learning, testing and improving. Your best tactics today may not be your best tactics tomorrow.”

– Ian Cleary
Founder of Razor Social

 

“There are numerous different aspects of being an effective digital marketer today; for one, you need to be strategic and plan your strategies ahead of time. You also need to be prepared to make changes to your strategies and plans at any moment; always check your analytics, understand them, and use them to optimise your strategy. And finally, an effective digital marketer knows tools: what the best ones are and what to use them for to help you save time & generate results.”

– Lilach Bullock
Online Business Expert, Speaker, Coach

What are you waiting for? Get started on improving your digital marketing presence today! And make sure you’re tracking it all appropriately.

Source: Brand24 Top 100 Digital Marketers 2018

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