Although visiting a hearing office is something that is done out of a necessity rather than a want, it is still vital to market your practice to potential patients to win business.
Most people who have hearing problems aren’t jumping for joy at the thought of getting their hearing checked and having hearing problems, ultimately leading to purchasing hearing aids. Yet, when they do decide to finally reach out to an office – you want it to be your office – and you must showcase your hearing practice so that they can find you to fulfill their needs.
Unless you’re the only hearing office for a 50-mile radius (unlikely), you need effective marketing to acquire additional patients and help people with their hearing.
“People may forget where they heard about you, and busy call handlers may forget to ask while on the call from time to time.”
Read below for tips to improve your marketing and experience to attain additional patients to your practice.
Track your phone calls
You won’t know anything about your marketing’s effectiveness if you aren’t tracking it. Call tracking is vital to track your marketing – especially your offline marketing – to see which ads are driving the most calls to your office.
The old method of having front office staff asking “how did you hear about us” isn’t fool-proof. People may forget where they heard about you, and busy call handlers may forget to ask while on the call from time to time. By automatically having call tracking numbers assigned on your direct mail pieces, TV ads, and other advertising sources, you can easily view reports to see where potential patients are discovering your practice.
Adjust marketing based on data
When you can look at a report to see which ads people are calling the most (and the least), you can re-adjust your marketing spend to invest in the most successful ads, rather than wasting precious marketing dollars at ads that you’ve been using but aren’t seeing much return on. Invest those marketing dollars into the avenues that are bringing leads to your office instead, and gain more patient opportunities with successful marketing tactics.
Improve phone experiences
When you are utilizing a call tracking service, it leaves the guesswork out of the equation and removes a step from your front office staff so they can focus on the patient experience on the phones. It can take people with hearing loss many years to finally pick up the phone and call a hearing office about their problem, so you want to make sure their first impression of your office is a good one. The marketing worked, they called your practice, and now you want them to meet with you to help treat their hearing impairments.
If you aren’t delivering superior phone experiences, you are also wasting marketing dollars. When the phone rings, that means your marketing worked, and you want to follow through with those leads to turn them into a fan and a lifelong patient of your practice.
Improve marketing spend with call tracking
Getting started with call tracking is simple. The process requires obtaining call tracking numbers to place on your advertising sources or porting your existing phone numbers to get them call-tracking-enabled.
Talk to a call tracking specialist to learn more about call tracking and how to get it set up ASAP for your business.
Start tracking your inbound calls.
Get Call Tracking.