Call tracking is the first step to understanding your patients’ journey to your office; it provides marketing the attribution you need to tell if your advertising is reaching the people you want to help.
CallSource invented call tracking.
Our solution is the most reliable in the industry.
class phone carriers
toll-free providers in the U.S.
How it Benefits You
Increase the ROI of your marketing budget
You advertise so more people know you are there to help. Call tracking provides visibility to which ad campaigns, ad sources, and special offers are driving patients to call you. This data can help you decide how to allocate your marketing funds to maximize your reach to the most potential patients.
Manage your best opportunities for business
CallSource technology captures the contact information of every caller, making it easy to respond to calls. Traffic volume by time of day can help you manage phone coverage in your office so that every call is an answered call.
Allocate budget resources for maximum impact
Advertising research is great, but you need your own data to understand call volume per advertising channel to make informed business decisions.
How It Works
Unique Call Tracking Numbers
Select a toll-free or local number for each marketing campaign – print, newspaper, website, etc. CallSource phone numbers are exclusive to our clients, so you can be confident your ads will always send potential patients directly to your office.
Improve Sales Skills with Call Recording
Hear how your call handlers are helping your potential patients. By reviewing past calls, you can improve your employees’ call handling skills and discover opportunities for coaching and training. Forward these recordings via email to highlight positive tendencies or bad habits.
Demystify Call Tracking & SEO
It’s true call tracking can help SEO
Call tracking helps you know your patient’s’ journey to your landing page, and gives you insights about keywords that convert strangers into patients. It can also help in A/B testing. Call tracking is a reliable indicator of whether your traffic is converting because it ties phone calls to your website.
Want to learn more? Check out Dynamic Number Insertion (DNI).
Real-Time, Web-Based Reporting
CallSource’s customizable reports allow you to view your data quickly and efficiently. Our streamlined reports are categorized by location, employee, ad source, and much more. Our snapshots, charts, and executive summaries are designed to provide the decision-making information you need to effectively manage your business.