As an industry that helps people in a very personal way, hearing offices should aim to be personable in every aspect of their brand. This includes putting a real voice to the brand name online – whether that be on the website or by responding to online reviews.
While it is true that the majority of hearing aid wearers are in older generations, that does not mean that they aren’t looking on the internet or paying attention to office’s online reviews for their needs. In fact, it is well-known in the industry that it is usually a child (or another family member) looking for their parent when it comes to getting their hearing checked.
Despite varying patient ages, prospective patients are using the internet and reading reviews of your hearing office. How can you make sure that they receive a great impression from your office and choose you as the one to fit their needs? You need to gain online reviews and respond to those reviews.
Show patients you care
By interacting with your past patients online in a public way, people that are researching the best hearing office to go to will see that your office takes their business one step further and truly cares about everyone’s experience.
78% of consumers believe a business cares more about them when they see management respond to reviews.1 Don’t you want to show that you care about your patients?
Give negative reviews extra attention
Look up the reviews for your hearing office and those in your area – do any have less-than-positive reviews? If they do and you don’t see that any management addressed those patients’ concerns, how does that make the business look? Probably pretty bad.
Data shows that 4 in 5 consumers reverse their purchase decisions based on negative reviews – don’t let that reverse decision be about coming into your office.2
Stay in charge of your online reputation
By asking patients to write reviews, and replying to your online reviews, you are keeping your online reputation in your own hands by proactively ensuring that the great work your office does shines through, and righting any wrongs from patients who maybe felt that they didn’t get the experience they expected.
It takes those with hearing loss long enough to decide to do something about it – make sure to showcase that your hearing office will put them in the best hands to help.
Stand out in your industry and your area – focus on your online reputation and be able to help more patients than ever!
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