• Skip to primary navigation
  • Skip to content
  • Skip to footer
  • sales@callsource.com
  • Schedule a Demo
  • (833) 968-7768
  • Search Icon - Click to Search
CallSource

CallSource

Performance Management for Sales and Marketing

  • Automotive
    • Own-Set-Close Solutions to Sell More Cars
      Solutions by CallSource, the most reliable automotive, attribution provider
    • EveryLead
      The most powerful automotive attribution platform, ever.
    • Phone Coaching
      Phrases & Skills to Sell More Cars
    • Auto Media
      Your data integrated
    • Dynamic Number Insertion
      Tying Offline & Online Journeys Together
  • Hearing
    • CallSource Hearing
      We want to help you grow your practice
    • Hearing Call Management
      Marketing Attribution | Call Volume | Opportunity Alerts | Call Analysis
    • Hearing Performance Management
      Phone Insights | Employee Performance | Call Coaching
    • Hearing Reputation Management
      Respond, Now! | Review Platform
    • Hearing Digital Management
      Complete Attribution Platform l Dynamic Number Insertion l Competitive Insight
  • Home Services
    • CallSource Home Services
      We want to help you grow your business
    • Home Services Call Management
      Marketing Attribution l Call Volume l Opportunity Alerts l Call Analysis
    • Home Services Performance Management
      Phone Insights l Employee Performance l Call Coaching
    • Home Services Reputation Management
      Respond, Now! l Review Platform
    • Home Services Digital Management
      Complete Attribution Platform | Dynamic Number Insertion | Competitive Insight
  • Pest Control
    • CallSource Pest Control Solutions
      We work with top providers
  • Industries
    • Other Industry Solutions
    • Dental
    • Call Management


      Track Inbound Calls l Discover New & Missed Opportunities l Industry Benchmark

    • Performance Management


      Score & Analyze Phone Skills l Call Coaching l Empower Employees

    • Reputation Management


      Aggregate Reviews l Improve Online Reputation l Respond, Now!

    • Digital Management


      Complete Attribution Platform l Dynamic Number Insertion l Competitive Insight

  • Vanity
  • Blog
    • Podcast
    • Events
    • FAQs
    • Knowledge Center
  • Company
    • About Us
    • Careers
    • The Company We Keep
    • Contact Us
  • Login
    • CS Suite
    • CS Reviews
    • EveryLead
    • Reporting
  • Announcements
    & Events
  • Call
    Management
  • Performance
    Management
  • Digital
    Management
  • Reputation
    Management

CallSource Reflections: Why and How to Optimize Your Online Reviews

By Elliot Leiboff

Announcements & Events
I Want the Blog
CallSource Reflections blogs by Elliot Leiboff, President of CallSource

Elliot Leiboff“CallSource® Reflections” is a blog series by CallSource’s® co-founder and President, Elliot Leiboff. Elliot co-founded CallSource® alongside the late Jerry Feldman in 1992. Over the years, Elliot has developed a small call tracking company to a full service lead generation performance organization. CallSource® invented call tracking. Elliot has witnessed a myriad of inventions, tried different strategies, invested in technologies and basically seen it all.

CallSource® is a classic American tale of an idea that turned into a business that has thrived through grit and determination. “CallSource® Reflections” is Elliot’s blog series on lessons learned as a business owner before the era of startups and VC funding.

Elliot’s monthly blog contributions take the reader on the journey of how our solutions have evolved.

 

Reviews are crucial to the success of your business in today’s tech-savvy, consumer market.

When CallSource first invented call tracking, the internet was a new shiny tool. While some people were starting to utilize its capabilities, there were still others who didn’t even have a computer in their homes.

Now, over 25 years later in 2018, practically everyone has the internet at their fingertips at any given moment – and depends on it for many things.

One thing that people depend on the internet for is online reviews. Whereas word-of-mouth used to be the only way to get a good recommendation for a company, now consumers can instantly hop online through their computer, smartphone, or tablet to find out what their peers have to say about businesses that offer products or services they need.

That is why CallSource has recently added an online review platform to the array of performance management products available for our clients. We want to make sure we are covering all aspects of a business’ success through our products, and successfully managing your business’s online review presence is becoming more and more important.

If you’re not managing your customer reviews, it’s safe to assume they’re managing you. Here are 5 simple steps to optimize your online reviews.

1. Find Out Where People Are Talking About Your Business

The vast number of websites and businesses dedicated to compiling online reviews for consumers alone should tip you off to just how much people value feedback. Depending on your industry, there may be a number of niche websites you should consider in addition to the big names like Yelp, Facebook, Google, etc.

2. Read Your Reviews

It doesn’t get much simpler than this. What are your customers saying about you? What’s your overall rating? Make sure to be aware of your reviews and what is being said about your business so that you can analyze them for common threads (both positive and negative) and make changes to your business accordingly.

3. Respond

Always respond to an online review in a timely manner. People want connection, they want to be heard. Besides, you’re not just responding to an individual—you’re responding to every future prospect reading the reviews and your reactions to them. If there are things you need to apologize for, apologize. If people are raving about you, thank them! Just remember—every response you write represents your business, so stay professional and never post when angry.

4. Ask for More Reviews

Did you know consumers read an average of seven reviews before trusting a business? And that number is growing! Stay ahead of the curve and take the initiative to ask your customers to post their opinions. 68% of consumers left a local business review when asked*. Take advantage of their willingness to give feedback! Don’t be scared of negative reviews, either. Think of them as constructive criticism and use them to make positive changes to your business.

5. Consider an Online Review Platform

Now that you know where you stand, you need to keep an eye on incoming reviews. Set a recurring time, depending on how often you get new ones to go through these steps again. Don’t have the bandwidth to dedicate yourself to this important aspect of your business?
Use an online review platform like CS Reviews.

Not only will we monitor your feedback on the most influential review sites, we’ll also reply swiftly to your online reviews to resolve issues, help develop a brand advocate network, and aid you in generating more reviews to improve consumer confidence.

Source: BrightLocal Consumer Review Survey

Facebook0Twitter0Linkedin0
X
I Want the Blog
Meet the CallSource Team: An Interview With Hillary Duda
Audiology Offices Need Online Reviews, Despite Varying Patient Ages

Related Posts:

  • 5 Tips to Honor Your Timelines and Yourself This Holiday Season
  • Voice for Pest & CallSource Announce Their Partnership
  • DealSaver Alert Recovery Program
  • Welcome to The CallSource Family
  • VinSolutions & CallSource Announce A Deeper Integration

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Reader Interactions

Comments

  1. Ben says

    December 20, 2018 at 2:58 pm

    Great article! I couldn’t agree more. Reviews are so essential to your day to day. Without reviews no one truly knows who you are. By receiving reviews from your clients, both positive & negative, it allows for your company to touch on your buyers emotions which ultimately pushes them to pick up the phone and call you. Get those reviews!

    Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

CallSource, solutions for advanced call tracking, performance coaching & responsive customer service

More Information

  • Automotive Data Insights
  • Digital AI℠
  • Home Services Data Insights
  • Legal
  • MSA
  • Privacy
  • SAAS
  • Security

About CallSource

  • Blog
  • Careers
  • Contact Us
  • Events
  • Sitemap
  • Team
  • The Company We Keep
  • Your Source

Partners

  • ATSI
  • AutoID
  • FCA Digital
  • GM iMR
  • Sycle

Contact

5601 Lindero Canyon Road
Suite 210
Westlake Village, CA 91362

support@callsource.com
800-500-4433

Schedule a Demo

© CallSource. All Rights Reserved.