Is it time to refresh your website’s look and feel? Here’s why you may want to.
I joined CallSource in 2016. I knew that I wanted to be a part of a company that had great core values and truly cared about their employees and clients. As a company, CallSource ticked off all the boxes I was looking for.
CallSource and Our Brand
Great companies are built on strong brands that influence customer choice and build loyalty. A strong brand is a competitive asset, improves market position, and customer loyalty.
So what? A brand is the sum of all the experiences of a customer’s journey with the brand. Every customer engagement with a brand (good and bad) contributes to a company’s reputation.
One of my goals as I took my position as VP of Marketing was to communicate CallSource’s brand, mission, vision, and purpose — with a visual voice that is true to our brand values.
As a company, we came together to define our mission and vision. CallSource’s purpose was established many years ago by our founder, and it is still true today—“To enhance performance, accomplishments, and results for individuals and organizations in work and in life.”
Once established, marketing set out to create the brand guidelines and included our brand stance, promise, and attributes. A year later, we are launching a website that speaks to who CallSource is as an organization.
Aligning the Brand with Our Website
When you have a great brand, you need to ensure your visual voice matches the brand’s core values. A business’s website is a huge visual representation of who your company is, how it speaks, and what it stands for. Your website should be synonymous with the value you add to customers.
A 2018 goal for the Marketing team was to redesign our website. We needed it not only from a technical point of view—UX, quick uptimes, mobile-friendly navigating, and general user experience—but also for an emotional, interactive experience to reflect the CallSource brand.
Marketing is ever-evolving, and a website is a major part of any content marketing strategy. With growing marketing stacks, a company needs to stay up-to-date with the latest technologies and trends.
New Website = Refreshed Brand
With a new website comes a whole new look and feel for customers who are re-discovering you or consumers who have not interacted with your company before.
When our customers think of CallSource, they think of a company that has integrity, is built on over twenty-five years’ of experience, and treats each client— regardless of size— with respect.
CallSource can transform your business’ performance and make a difference in the lives of your employees.
About Robin Schweitzer
Robin is a marketing executive, who takes credit for coining the term “sales enablement.” Robin believes that every action by marketing should enhance and support a company’s sales effort.
This is a no-brainer as Robin spent the first half of her career as a top sales executive in the world of direct marketing before migrating to marketing. Robin came to CallSource with over 20 years of managing national accounts, business development, and consumer promotions. She hails from Connecticut and loves adventure and impactful work. LinkedIn: https://www.linkedin.com/in/addvaluecreateresults/
