Online reviews are vital for your brand reputation and earning new business.
It’s getting cold out.
You’re having problems with your heating.
Or your hot water heater.
Or a number of any home services issues.
You need it fixed.
Now.
How are you going to choose a company to fix your issue?
Well, probably the way that we choose a lot of solutions for our problems nowadays – Google it.
How does your business fare?
Go ahead and search to see what a consumer in your area will find with these simple keywords: “HVAC near me.” (Or “plumbing near me,” “electrician near me,” etc.)
How many businesses show up?
First thing you see below the paid ads, are the results from the Google Local Pack. This will only show the top 3 or so businesses until you click “More Places.” Does your business show up as a top contender? Click on “more.” Where does your company show up there?
Even below the Google Local Pack, most likely you will see some other review sites, such as Yelp, showing up as a result. It may have a title such as “The 10 Best” or “Best Near Me” with lists of their own.
And what are these lists and the order in which companies show up dependent on?
Online reviews and online reputation management websites.
Who would you choose?
Now, staying in the place as a consumer searching for help for their home service needs, who would you end up calling or asking for more information from with these search results?
Most likely, those with the best online review presence. Whoever shows up at the top probably has the best reputation. The higher your star rating and the more reviews that your business has, the more reputable you are.
74%of people trust local businesses more after reading positive reviews, and it’s been concluded that the most important factor for consumers to trust online reviews is their authenticity.1
Stand out from the competition
Start earning more online reviews and start being the first choice for consumers that need your products and services. Online reputation matters for home service companies.
By providing superior customer service and asking for online reviews, you will start improving your online brand reputation and earning more customers organically. HVAC, plumbers, and other home service contractors are all paying attention to positive online reviews and negative reviews they receive online. HVAC reputation management solutions can come bundled into some CRM and marketing tools but if you do not have it you should consider checking out the tools we have to offer. Reputation management for HVAC companies can often start small and CallSource is a great way to do that.
For even more information, contact a specialist and ask them about CS Reviews, our online review platform.
Sources:
1. https://www.brightlocal.com/learn/local-consumer-review-survey/
