Why should you take advantage of the newest prefix of easy-to-remember phone numbers?
Although not all call tracking customers utilize vanity numbers, they are worth considering as a part of your marketing budget. (And when you can track their success, what do you have to lose?)
Most businesses are familiar with Vanity numbers, and we’ve all called multiple Vanity lines in our lifetime. But what some may not know is that there are more options than the simple, old 800-types. In June 2017, a new prefix for vanity numbers, 833, was released. Below are some ways you can use this new prefix, and Vanity numbers, to your advantage.
Successful companies that use Vanity numbers like 800-FLOWERS, 888-ALLSTATE, and 866-PLUMBER will likely secure the 833 versions of the same numbers to prevent competitors from obtaining them. To keep their competitive edge, these established companies will obtain the same memorable number in a different toll-free prefix.
Build your Brand
Using an 833 toll-free Vanity number helps establish a brand. When done right, Vanity numbers help build a brand that people always remember—easiest form of brand awareness. 1-800-FLOWERS.COM did just that. They matched their website address with a toll-free Vanity number and now everyone remembers them.
Which number is easier to remember: 833-225-5669 or 833-CALL-NOW? Using a Vanity number that is easy to recall is crucial for expensive advertising campaigns, television commercials and radio spots. Viewers or listeners will not remember a number unless it is easy to recall.
Clean Tracking Number
Return on investment is a business driver. After spending thousands of dollars on expensive advertising campaigns, using an 833 toll-free Vanity number is critical. All inbound calls generated by advertising campaigns will be intended calls, so misdials and wrong number calls will be eliminated. Using an 833 toll-free Vanity number provides clean tracking data and analytics for better insight into campaign effectiveness.