Call tracking is the first step to understanding your patients’ journey to your practice. It provides the marketing attribution you need to judge and adjust your offline advertising to get the most patients into your office.
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Dental CallTrack FAQs
What is call tracking?
What is a call tracking number?
How does call tracking work?
What are some call tracking features?
- Call recordings
- Call details
- Robust reporting
- Missed call notifications
- And more
What is dynamic call tracking?
Why is call tracking important?
Why Does My Dental Practice Need Call Tracking?
Increase the ROI of your marketing budget
It’s important for your dental practice to stand out from others in your area, so you must advertise to win new patients. Call tracking provides you the visibility to see which ad campaigns, sources, and special offers drive patients to call. With this data, you can suspend any advertising that isn’t performing and make smarter investments into ads that are bringing in more phone calls.
Manage your opportunities for more patients
CallSource’s call tracking records the phone call and captures the contact information of patients calling in, so you know what’s going on with your calls. By getting data like your inbound call volume by time of day, you can better manage phone coverage in your office to make sure every call is an answered call.
Allocate budget resources for maximum impact
Imagine distributing your ad dollars to the advertising that you know will generate the most leads. Armed with call tracking data, you can feel confident that you will make informed decisions on the best places to advertise, backed up by our analytics. Advertising research is great, but you need your own personalized data to understand call volume per advertising channel.
How Call Tracking Works
Unique Call Tracking Numbers
By publishing toll-free or local tracking numbers on each marketing campaign you have–such as direct mail, newspaper, website, etc.–you’ll gain data into how each of those channels are performing. CallSource tracking numbers are exclusive to our clients, so you can be confident your ads will always send patients directly to you.
Automatically Capture Potential Patients
Never miss another patient opportunity again. CallTrack will automatically capture important information about your callers, including their phone number name, address, and zip code demographics (where available). Call logs and missed call alerts allow you to easily follow up on missed opportunities to increase your database of prospective patients.
Improve Phone Skills with Call Recordings
Learn exactly how your front office staff are handling your potential patients on the phone. By reviewing past calls, you can help your employees improve their phone handling skills and discover opportunities for coaching and training. You can even get the recordings sent directly to you on a daily basis, and forward these recordings via email to your staff to highlight positive tendencies or bad habits.
Demystify Call Tracking & SEO
It’s true--call tracking can help your SEO efforts
Call Tracking helps you discover your patients’ journeys to calling your office or landing on your website. It can even give you insights about keywords and digital ads that convert leads, as well as help you test in A/B testing. Call tracking is a reliable indicator of whether your traffic is converting, because it ties phone calls to your website visits.
Curious to learn more? Check out Dynamic Number Insertion (DNI).
Village Dental at Saxony
Easy to use in a busy week!
“I love that the online use is easy to navigate as I have multiple offices to manage. In addition to what the online platform gives me, they have customized weekly e-mails that I have requested!”
- Christina Hubbard, Regional Manager
Rating: 5 / 5 stars
Great for quick reference!
“I like that it both delivers on a quick reference for statistics, but then allows you to dial down into what creates those statistics including listening to the recorded calls.”
- Brittany Gum, Operations
Rating: 5 / 5 stars
Real-Time, Web-Based Reporting
CallSource’s customizable reports allow you to view your data quickly and efficiently. Our streamlined reports can be categorized by location, employee, ad source, and much more. It’s your data, the way you want it.
Talk to a CallSource Representative
Discover the full benefits and pricing of our CallTracking solution. Learn how it can help grow your business.