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Product – Dental CallTrack

CallTrack

Call tracking is the first step to understanding your patients’ journey to your practice. It provides the marketing attribution you need to judge and adjust your offline advertising to get the most patients into your office.

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CallSource invented call tracking.

Our solution is the most reliable in the industry.

99.999%

server uptime

Tier 1

class phone carriers

Top 5

toll-free providers in the U.S.

Dental CallTrack FAQs

What is call tracking?

Call tracking is a type of marketing attribution that accurately determines how callers discover your business and which ads led them to reach out to you. Read more details here.

What is a call tracking number?

A call tracking number is a local or toll-free phone number that tracks and records all calls made to it. The call tracking number seamlessly connects calls to your default target number while giving you the data of all calls made to that number.

How does call tracking work?

Call tracking requires publishing a unique toll-free or local telephone number for each advertisement that you want correct marketing attribution for. By publishing call tracking numbers on ads, all calls made to that number are recorded and reported on by call tracking features.

What are some call tracking features?

CallSource’s call tracking features include, but are not limited to:
  • Call recordings
  • Call details
  • Robust reporting
  • Missed call notifications
  • And more

What is dynamic call tracking?

Dynamic call tracking, also known as Dynamic Number Insertion (DNI) is a way of tracking calls from digital ad sources. DNI helps you understand by keyword and campaign level what your customers are searching for to find your business and connect your online and offline marketing.

Why is call tracking important?

Call tracking is important for marketers that want to be more informed on their attribution and ROI. Call tracking gives you insight into which ads are performing well to drive calls to your business, and which ads might not be worth the marketing spend. Read more about why call tracking is important here.

Why Does My Dental Practice Need Call Tracking?

Increase the ROI of your marketing budget

It’s important for your dental practice to stand out from others in your area, so you must advertise to win new patients. Call tracking provides you the visibility to see which ad campaigns, sources, and special offers drive patients to call. With this data, you can suspend any advertising that isn’t performing and make smarter investments into ads that are bringing in more phone calls.

Manage your opportunities for more patients

CallSource’s call tracking records the phone call and captures the contact information of patients calling in, so you know what’s going on with your calls. By getting data like your inbound call volume by time of day, you can better manage phone coverage in your office to make sure every call is an answered call.

Increase ROI with better marketing attribution with CallSource

Allocate budget resources for maximum impact

Imagine distributing your ad dollars to the advertising that you know will generate the most leads. Armed with call tracking data, you can feel confident that you will make informed decisions on the best places to advertise, backed up by our analytics. Advertising research is great, but you need your own personalized data to understand call volume per advertising channel.

How Call Tracking Works

Unique Call Tracking Numbers

By publishing toll-free or local tracking numbers on each marketing campaign you have–such as direct mail, newspaper, website, etc.–you’ll gain data into how each of those channels are performing. CallSource tracking numbers are exclusive to our clients, so you can be confident your ads will always send patients directly to you.

Automatically Capture Potential Patients

Never miss another patient opportunity again. CallTrack will automatically capture important information about your callers, including their phone number name, address, and zip code demographics (where available). Call logs and missed call alerts allow you to easily follow up on missed opportunities to increase your database of prospective patients.

Improve Phone Skills with Call Recordings

Learn exactly how your front office staff are handling your potential patients on the phone. By reviewing past calls, you can help your employees improve their phone handling skills and discover opportunities for coaching and training. You can even get the recordings sent directly to you on a daily basis, and forward these recordings via email to your staff to highlight positive tendencies or bad habits.

Track online and offline calls with call tracking for marketing attribution & employee performance

Demystify Call Tracking & SEO

It’s true--call tracking can help your SEO efforts

Call Tracking helps you discover your patients’ journeys to calling your office or landing on your website. It can even give you insights about keywords and digital ads that convert leads, as well as help you test in A/B testing. Call tracking is a reliable indicator of whether your traffic is converting, because it ties phone calls to your website visits.

Curious to learn more? Check out Dynamic Number Insertion (DNI).

Village Dental at Saxony

Village Dental at Saxony

Easy to use in a busy week!

“I love that the online use is easy to navigate as I have multiple offices to manage. In addition to what the online platform gives me, they have customized weekly e-mails that I have requested!”

- Christina Hubbard, Regional Manager

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Innovative Dental

Innovative Dental

Great for quick reference!

“I like that it both delivers on a quick reference for statistics, but then allows you to dial down into what creates those statistics including listening to the recorded calls.”

- Brittany Gum, Operations

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Real-Time, Web-Based Reporting

CallSource’s customizable reports allow you to view your data quickly and efficiently. Our streamlined reports can be categorized by location, employee, ad source, and much more. It’s your data, the way you want it.

Talk to a CallSource Representative

Discover the full benefits and pricing of our CallTracking solution. Learn how it can help grow your business.

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833-YOUR-SOURCE
CallSource, solutions for advanced call tracking, performance coaching & responsive customer service

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