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CallSource

CallSource

Performance Management for Sales and Marketing

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    • CallSource Hearing
      We want to help you grow your practice
    • Hearing Call Management
      Marketing Attribution | Call Volume | Opportunity Alerts | Call Analysis
    • Hearing Performance Management
      Phone Insights | Employee Performance | Call Coaching
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      Respond, Now! | Review Platform
    • Hearing Digital Management
      Complete Attribution Platform l Dynamic Number Insertion l Competitive Insight
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    • CallSource Home Services
      We want to help you grow your business
    • Home Services Call Management
      Marketing Attribution l Call Volume l Opportunity Alerts l Call Analysis
    • Home Services Performance Management
      Phone Insights l Employee Performance l Call Coaching
    • Home Services Reputation Management
      Respond, Now! l Review Platform
    • Home Services Digital Management
      Complete Attribution Platform | Dynamic Number Insertion | Competitive Insight
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      We work with top providers
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    • Call Management


      Track Inbound Calls l Discover New & Missed Opportunities l Industry Benchmark

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      Score & Analyze Phone Skills l Call Coaching l Empower Employees

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      Aggregate Reviews l Improve Online Reputation l Respond, Now!

    • Digital Management


      Complete Attribution Platform l Dynamic Number Insertion l Competitive Insight

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FAQ: Cookies

Frequently Asked Questions

Have a question? You may find the answer here.
If not, get in touch with us today!

Frequently Asked Questions > FAQ: Cookies

Cookies

What are cookies?

Tracking cookies, also known as HTTP cookies, are labels. They label web pages when they load and also label the user who visited. Cookies label demographic information for each user that visits a web page. The labels describe useful information about the users and the web pages they visited. Every cookie should be unique to every user and contain an ID that the platform uses to keep track.

What are the flaws in cookie-based tracking?

Unlike a typical ID, the cookie does not contain directly identifiable information about the user. Also,
  • Users are only a count of unique IDs; they do not represent actual people
  • Users are not shared by different browsers, devices, or locations
  • Users are easily deleted
  • Users are only unique to a specific time period and then are reset
  • User counts are not perfectly precise
  • Sampled users only give you a distant snapshot of data

How can I track digital attribution without using cookies?

Cookieless tracking gets much more intricate with what it can track rather than relying on users, which, as outlined above, have many flaws in accurate tracking. Basically, with cookieless tracking, there is still a script that runs when someone visits your site. The data that this script captures is not stored in a cookie in the visitor’s browser, but sent to an analytics server that stores the streaming data.

Cookieless tracking allows you to track people not only cross-domain but also cross-device.

CallSource’s EveryLead platform tracks digital attribution without using cookies.
CallSource, solutions for advanced call tracking, performance coaching & responsive customer service

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support@callsource.com
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