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CallSource

Performance Management for Sales and Marketing

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Product – CallTrack

CallTrack®

Call tracking is the first step to understanding your customer’s journey, and provides the marketing attribution you need to judge and adjust your advertising.

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CallSource invented call tracking.

Our call tracking solution is the most reliable in the industry.

99.999%

server uptime

Tier 1

class phone carriers

Top 5

toll-free providers in the U.S.

Common Call Tracking Questions

What is call tracking?

Call tracking is a type of marketing attribution that accurately determines how callers discover your business and which ads led them to reach out to you. Read more details here.

What is a call tracking number?

A call tracking number is a local or toll-free phone number that tracks and records all calls made to it. The call tracking number seamlessly connects calls to your default target number while giving you the data of all calls made to that number.

How does call tracking work?

Call tracking requires publishing a unique toll-free or local telephone number for each advertisement that you want correct marketing attribution for. By publishing call tracking numbers on ads, all calls made to that number are recorded and reported on by call tracking features.

What are some call tracking features?

CallSource’s call tracking features include, but are not limited to:
  • Call recordings
  • Call details
  • Robust reporting
  • Missed call notifications
  • And more

What is dynamic call tracking?

Dynamic call tracking, also known as Dynamic Number Insertion (DNI) is a way of tracking calls from digital ad sources. DNI helps you understand by keyword and campaign level what your customers are searching for to find your business and connect your online and offline marketing.

Why is call tracking important?

Call tracking is important for marketers that want to be more informed on their attribution and ROI. Call tracking gives you insight into which ads are performing well to drive calls to your business, and which ads might not be worth the marketing spend. Read more about why call tracking is important here.

Increase the ROI of your marketing budget

With our call tracking metrics, you can see which ad campaigns, ad sources, and special offers are giving you new leads by volume. Armed with this data, you can take action and halt advertising that isn’t performing to conserve money.

Manage your best opportunities for business

CallSource’s call tracking numbers capture the contact information of every caller, so it’s quicker and easier to follow up and book an appointment or win their business. Traffic volume by time of day can help you manage phone coverage so that every call is an answered call.

Increase ROI with better marketing attribution with CallSource

Allocate budget resources for maximum impact

Imagine distributing your ad dollars to the advertising that is generating the most leads. Don’t believe a vendor’s pitch, get your own data to understand call volume per advertising channel.

How Call Tracking Works

Unique Call Tracking Numbers

With CallTrack, clients can customize or select toll-free or local call tracking numbers for each marketing campaign. CallSource tracking numbers are exclusive to our clients, so you can be confident your ads will always send prospects directly to you.

Automatically Capture Leads

Never miss another revenue opportunity. CallTrack automatically collects important information about each call, including caller phone number, name, address, and zip code demographics (where available). Call logs allow you to easily follow up on missed calls to increase your database of prospective clients.

Improve Sales Skills with Call Recording

Learn exactly how your call handlers or front desk staff are handling your potential customers. By reviewing past calls, you can improve your employees’ call handling skills and discover any opportunities for coaching and training. Forward these recordings via email to highlight positive tendencies or bad habits.

Track online and offline calls with call tracking for marketing attribution & employee performance

Demystify Call Tracking & SEO

It’s true call tracking can help SEO

Call tracking helps you know your customers’ journey to your landing page, and gives you insights about keywords that convert leads. It can also help in A/B testing. Call tracking is a reliable indicator of whether your traffic is converting because it ties phone calls to your website.

Dynamic Number Insertion (DNI) uses call tracking numbers seamlessly, tying offline and online attribution.

Snyder Heating and Air Conditioning

Snyder Heating and Air Conditioning

Saved Over $45,000 in Ad Spend Through Call Tracking

“Through call tracking, I told our Rep that they only produced 20% of the incoming calls so they would only get 20% of our budget. Calls are now down to 17% and they have cut the price each year. [We now have achieved a] savings of over $45,000.00”

- Ed Miller, Owner

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Hearing Aid Specialists of the Central Coast

Hearing Aid Specialists of the Central Coast

Saves me money!

“CallSource lets me see where my money goes and saves me money. I have used it as a negotiating tool with my advertisers to get a break on charges.”

- Peter Lucier, Owner

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Coral Springs Auto Mall

Coral Springs Auto Mall

Decreased Service Department Missed Calls by 20%

“Missed calls, it was an issue. It was unorganized, so with CallSource we were able to see exactly where the missed calls were happening and just doing a better job of holding people accountable for getting the missed calls.”

- Tala Abdelmajid, Service BDC Manager

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Sierra Air, Inc.

Sierra Air, Inc.

CallSource has helped us negotiate pricing with vendors!

“CallSource is an integral part of our marketing department. Without being able to go through and take a look at actual leads coming in, compared to just duplicate calls and also being able to listen to those calls to help coach our CSRs, as well as on the marketing aspect, being able to actually go into each individual phone call that comes in and see the revenue that's been driven from that, helps us make our marketing decisions all together. I’ve dropped vendors and re-negotiated with them based off of ROI reports CallSource has helped with; it really sets the stage on knowing exactly where we are with our vendors and what's working and what's not working."

- Rickey Hayes, Office Manager

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

DeRamus Hearing Centers

DeRamus Hearing Centers

With CallSource, we are increasing our appointments and reducing cost.

“Through a system I've developed using CallSource, I'm able to track response from our marketing, enabling us to reduce marketing expense and focus on proven TV programs that produce results. The EDM system is accurate and helps me break down our media response to a CPL (Cost Per Lead) which is a way to compare and evaluate our media partners.”

- Tom Stahl, Administrator and Marketing Director

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Village Dental at Saxony

Village Dental at Saxony

Easy to use in a busy week!

“I love that the online use is easy to navigate as I have multiple offices to manage. In addition to what the online platform gives me, they have customized weekly e-mails that I have requested!”

- Christina Hubbard, Regional Manager

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Daniels Energy Home Comfort Specialists

Daniels Energy Home Comfort Specialists

Lowered Acquisition Costs

“CallSource has helped us track specific marketing efforts, giving us a better negotiating position with various media outlets when it comes to setting prices for time and space.”

- Phil Clement, President

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Dealership Partners LLC

Dealership Partners LLC

Just the tools our clients need, at a great value, with unparalleled support!

“The CallSource solution is easy to administer, implement and use for our clients. We find that it provides the greatest value in the marketplace for the services they provide when compared to any competitors. Plus, their support team is first class... always easy to contact and always available to help. We highly recommend CallSource for your call tracking needs.”

- Frank Sobyak, Principal

review starreview starreview starreview starreview star  Rating: 5 / 5 stars

Real-Time, Web-Based Call Tracking Reporting

With CallSource’s software for call tracking, our customizable reports allow you to view your data quickly and efficiently. Our streamlined reports are categorized by location, employee, ad source, and much more. Our snapshots, charts, and executive summaries are designed to provide the decision-making information you need to effectively manage your business.

Talk to a CallSource Representative

Discover the full benefits and pricing of our Call Tracking solution. Learn how it can help grow your business.

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833-YOUR-SOURCE
CallSource, solutions for advanced call tracking, performance coaching & responsive customer service

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