What is Google Analytics?
People use the platform to understand the behaviors of people who visit their websites, applications, and online stores so they can improve their experiences, add more revenue, and create better customers. Google Analytics is a robust tool for businesses to learn about the way that their visitors interact with them online.
Why does my business need to use Google Analytics?
What can be tracked with Google Analytics?
Hits are specific visitor interactions with a website or application like a click, touch, video play, scroll, dwell time, typing, and various other outputs. Sessions are groupings of time where multiple hits occur that constitutes a visit to the website or application. Users are the visitors denoted by the unique cookie ID that is assigned by Google’s script to that visitor so that each hit and session can be traced back to the originating actor. Products (and other scopes that might arise) are additional contexts that describe and relate to a product, content, or service that is being interacted with (somewhat like a category).
From these scopes, we can see the various groupings of interactions occurring on a website or in an application so that a business can understand a specific engagement and improve it using that tracked data.
How do I use Google Analytics with call tracking?
Depending on how much your business relies on its website or upon its phones will indicate how you would use Google Analytics and call tracking together to generate more consistent business. Being able to see the complete journey of consumers will help you see the influence that either channel has on your business.
How do EveryLead and Google Analytics integrate?
Events can then be turned into Goals or evaluated separately to learn how channels, web pages, and devices that impact the phone calls, appointments, and sales generated by phone calls.
Where can I learn more about Google Analytics?