Opportunity Scoring determines which calls are true prospective patients.
Opportunity Scoring identifies revenue-generating opportunities to provide an accurate analysis of marketing ROI.
How it Benefits You
Increase sales by identifying true prospects
If your business is spending on a variety of marketing campaigns, it’s important to be able to measure which ads are bringing new patients to your practice.
Calculate accurate cost-per-lead by ad source
Opportunity Scoring allows you to dive deeper into your practice’s numbers. Real people determine which calls are potential customers. Think about all the calls your front office answers in a day and what people are calling about. What percentage of your total calls do you think are new patients? Opportunity Scoring filters out the noise to provide accurate data allowing to make better business decisions.
Allocate budget resources for maximum impact
Imagine reallocating your ad dollars to the advertising that is generating the most leads, not just call volume– filter out the bots, the employment calls, calls to reschedule, ask for directions, and more. Just spend money that brings new patients in the door. It’s ok to smile now.
How It Works
Live trained analysts listen to your recorded calls. Only real humans can understand people’s accents, intonation, and sarcasm. Speech recognition searches for certain words and has a low accuracy rate. Crowdsource calling means crowdsourced quality. CallSource is the only call management company that can boast about dependable and reliable call analysts.
An accurate cost-per-lead analysis provides the critical overview of your marketing lead management process that your practice needs to stay competitive.