CallSource® Services - LeadScore®
LeadScore
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LeadScore® is a marketing analysis tool that integrates with CallTrack® call tracking and CallSource® Telephone Performance Analysis®.
Calls are reviewed and sorted, filtering out non-prospects, providing accurate cost-per-lead analysis and sales conversion percentages.
Sales opportunities are forwarded to your lead management database. Reports accurately calculate the number of leads produced by each marketing source, the average time your agents spend on a sales call, and your true marketing return on investment (ROI).
- Identify your true ROI for each ad source
- Fairly evaluate the effectiveness of your sales professionals
- Focus follow-up efforts on your actual sales opportunities
- Accurately diagnose whether you have lead-quality or call-handling issues
- End finger-pointing between your Marketing and Sales teams
LeadScore® helps you to negotiate media pricing based on authentic leads delivered. LeadScore® saves you time and effort by identifying your true sales opportunities for review by your sales managers and trainers.
Who Uses LeadScore®?
- Marketing Managers: to understand the true ROI for each ad campaign
- Sales Managers: to fairly evaluate the effectiveness of your sales professionals
- Salespeople: to concentrate your follow-up efforts on actual sales opportunities
- Executives: to identify your marketing problems vs. your sales performance issues.
- Trainers: to save your time in identifying and reviewing true sales calls
Why Choose LeadScore®?
LeadScore® integrates with CallTrack® call tracking, Telephone Performance Analysis®, and other CallSource® services. LeadScore® accurately evaluates leads and quickly delivers qualified leads to your lead management system. LeadScore® separates qualified leads from non-prospects, assuring that you:
- Discover your employees’ true sales closing/appointment setting ratios
- Improve the accuracy of your cost-per-lead evaluation
- Input qualified leads/actual prospects in your lead management database
- Save training time by reviewing only your actual sales opportunities
How Does LeadScore® Work?
- LeadScore® imports your recorded calls from the CallTrack® system and presents them to our trained analysts
- One by one, our analysts review and sort the calls
- Your true sales opportunities are passed to your lead management system
- Non-prospect calls are identified and removed (repeat call, vendor, customer service request on sales line, wrong number, etc.) to avoid skewing your marketing and sales results
Why Choose CallSource®?
CallSource® delivers innovation, experience, and unsurpassed customer service. Our in-depth knowledge and experience includes integrated call tracking, call recording, lead management, lead scoring, telephone performance analysis, learning plus sales and customer service training.
- Original inventor and patent-holder of call tracking
- Fully hosted services, no hardware or software to purchase
- Tracking and recording calls for hundreds of thousands of businesses since 1994
- Redundant, state-of-the-art networks in Los Angeles and Chicago
