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How Does Call Tracking Even Work?

CallTrackingWorkIf your business depends on marketing to acquire new leads, then call tracking is a necessity to grow and improve your business—not an expense. Even the most basic call tracking services are better than having no type of plan in place.

At its simplest, call tracking requires publishing a unique phone number (local or toll free) for each marketing campaign that you want to track. Ideally, this should include all of your ad sources, such as your website, direct mail pieces, television advertising, etc. All calls to these numbers are routed to your main line(s). Once calls are being tracked, you can see which ad source makes the phone ring the most.

How Are Calls “Tracked”?
When a potential customer uses a call tracking phone number, the caller’s contact information is collected.

But the information collected may differ—not all Call Tracking companies are the same!

Unlike a lot of call tracking companies, CallSource’s solution, CallTrack, is the most reliable in the industry:

  • 99.99% server uptime
  • Tier 1 class phone carriers
  • Top 5 toll-free providers in the U.S.

Is It Legal?
Yes! Although some states differ in their exact notification laws, for CallSource’s purposes as a two-party state, the FCC regulates that the caller must be alerted that their call will be recorded. This is why all of CallSource’s tracking numbers have a default “disclaimer” alerting the caller, which may be customized per business if they so wish.

How Do I Use This Information?
By reviewing your tracked calls, you can identify how the call was handled. Was the call handler able to set the appointment? Call Handler Managers can evaluate call handler skills to evaluate what a call handler is doing right and where he/she needs improvement.

You can also see what numbers your callers are actually using to call in on—each call is labeled in reporting according to the marketing piece that number is published on. Instead of going the old-fashioned route of asking each caller how they heard about your business, with call tracking you can be certain that the information given is accurate. Empowered with this information, you can correctly track which marketing is generating the most calls and where to allocate your money and use your resources for the best ROI.

Don’t just rely on instincts—to better your business, you need real data that makes sense. Call tracking works to provide this data to you in an easy-to-use format. Subscribe to our blog to get more information on how you can use call tracking to better your business.

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