Resource Center - Webinars
Internet Marketing to the Max: Generating Leads and Leases in an Online World
If you're not promoting your properties where your prospective renters are spending enormous amounts of time --then you're missing out. Google pay-per-click, Craigslist, Facebook ads along with social networking sites, podcasts and mobile marketing are the new battleground for capturing those precious leads. Join Israel Carunungan, Director of Corporate Marketing for Bozzuto's, for an engaging and entertaining look at Internet marketing designed to generate leads and leases for your communities.
Installing a Business Development Center without Breaking the Bank
Installing a sound BDC can ultimately lead to greater customer satisfaction and help dealerships develop their business. But, without careful planning, implementing a BDC can be both costly and prone to failure. To find out how to reduce the risk and costs, join Kenneth Kingstad nationally recognized automotive sales and management trainer, as he discusses proven strategies for developing an effective BDC that will give a quick return on investment (ROI).
Marketing Your Front Desk – How To Identify The Opportunities in Tough Times
Did you know that 50% of all new patient inquires are lost at the front desk? First impressions are made on your phone, not in your spa. Is your customer experience what you would expect? Ensuring a positive customer experience and maintaining your reputation is key to prospering in today’s challenging business environment.
Managing a Million Dollar Asset – What a Difference 25 Bucks Makes
Did you know that a $25 increase in rental rates on a 250 unit property can increase the property value by $1.4M? Join property management financial consultant Dee Strong as she shares her insight and knowledge on property valuations and how to increase yours.
Also, learn how your leasing team can influence the value of your property and what solutions are available to maximize effectiveness.
Classroom or Computers—What's the best choice for training your leasing staff?
With industry average turnover rates hovering at 54%, it’s more important than ever that your company have an effective training program in place. While there are a lot of options—asynchronous & synchronous elearning, along with traditional classroom training –it’s not always easy to know which will work best for your staff. To help you define your program, join Dr. Ann Kwinn co-author with Ruth Clark of The New Virtual Classroom for a mini-tutorial on designing an effective training program.
Stop Wasting Money on Ads that Don't Work!
Internet measurement has pressured all types of traditional media to move toward performance-based models. Not coincidentally, call measurement service technology has evolved over the past few years to give advertisers and marketers unprecedented control over monitoring their advertising ROI. Join Internet advertising expert Dick Larkin, as he explores how to use the latest developments in call measurement to improve lead-to-close ratios, generate exceptional ROI and gain client loyalty.
V.S.I. (Vacancy Scene Investigation): Uncovering the facts and solving the mystery behind vacancy loss
With leasing costs going up, today's leasing and marketing professionals need to quickly get at the root causes of vacancies and not chase false leads. They need to be V.S.I's—Vacancy Scene Investigators. But becoming an "effective detective" for your community can be challenging. To learn how one firm has successfully turned their team into vacancy "super sleuths", join Amy Earp, Director of Marketing & Creativity with Sawyer Realty Holdings LLC for this informative and entertaining online event. See how one of the nation's premier real estate investment and management firms has put in place the tools, training and management reporting to gain control of their business.
Improving Lead to Lease Closing Ratios - Practical Solutions Meeting Your Lead Response Time Goals
If you're like most Management Companies today, you know WHAT your lead response times should be; you just don't HOW to simply and practically get the results you need. How do you handle leads coming in from many different sources, including the Internet, phone and walk-ins? And, how do you get your employees to answer every lead, responsively, in "Internet time". More importantly, how do you get the information you need to track leads, manage your business performance and build upon your marketing investment? For answers to these questions and practical, how-to's for effective lead management, join John Delatte, Vice President of MaxLeases, for this informative webinar.
Pragmatic Advice for the Digital Market
Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. This session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment.
