Resource Center - Industry Articles
Deanna Kawasaki
June 16 2009
How To Use The Power of Analytics For Smart Ad Spending
Take the guesswork out of where to focus your ad dollars and get the inside edge in understanding how analytics can help you pinpoint which ad sources and locations work best for your business.
Deanna Kawasaki, CallSource Director of Analytics and Product Management, rounds out our panel of experts, providing you with the information you need to make your ad spending produce results.
Ms. Kawasaki possesses a unique combination of statistical expertise and strategic business knowledge:
- Holds an M.S. in Biostatistics from the University of North Carolina at Chapel Hill
- Consultant with such clients as NCR, Amgen, Mattel Toys, Disney, Countrywide Financial, MGM-Mirage, Match.com, AT&T Wireless and Yahoo Search).
- Served as a subject matter expert for The Peppers and Rogers Group, with clients such as Ford Automotive Group, E*Trade, and Nordstroms.
Deanna will offer expert advice and insight on the following:
- The 4 biggest analytic mistakes people make that affect their ad spend
- How to spend smarter in a down economy
- The top 2 things to look for in analyzing data
- Identifying the most effective media for ad spending
