Callsource News & Updates

National Apartment Association Education Institute (NAAEI) Selects CallSource to Deliver a Custom Learning Management System for Its Affiliated State and Local Apartment Associations and their Members

Wed, 03 Feb 2010 19:24:36 -0800

Westlake Village, Calif. - February 1, 2010 - CallSource®, celebrating its 20th year as the leader in call tracking and recording, performance analytics, leasing and management training - today announced the expansion of beta testing of the Learning Management System (LMS) it is developing for the National Apartment Association Education Institute (NAAEI).

"The NAAEI seeks to improve communication with and provide additional value to its local and state apartment associations around the country. After reviewing proposals from various education and technology companies, the NAAEI selected CallSource to design a customized learning management platform and to help develop content for the benefit of all our affiliates and their members," said Maureen Lambe, CAE, NAAEI Executive Vice President.

CallSource and the NAAEI are committed to improving the training experience for NAA affiliates. The LMS makes online education accessible 24/7/365. It can deliver course and seminar content from the NAAEI, CallSource, and individual affiliates. In addition, each individual's certification, designation, and training history will now remain visible to NAAEI, even when they move from region to region or company to company.

Online learning significantly reduces the cost of educating employees and increases accessibility for members who find it difficult to attend in-person training. "This highly-affordable system will provide an easy-to-use, graphical interface to deliver eLearning content from numerous sources. It will give local and state apartment associations an option to license or otherwise share content with one another. The LMS can register and track classroom training, as well as eLearning," Lambe adds.

The beta test is underway with the participation of several state and local associations. The new phase will add at least ten more affiliates. Beta participation allows the affiliates full access to the eLearning platform. Their feedback will play an integral role in the perfection of the dynamic, state-of-the-art, educational platform.

If you would like to learn more or become a part of the beta test, please contact Bridget Garra of the NAAEI at bridget@naahq.org.

About the National Apartment Association Education Institute

The National Apartment Association Education Institute (NAAEI) is the education arm of the National

Apartment Association. The mission of the NAAEI is to provide broad-based education, training and recruitment programs that attract, nurture and retain high-quality professionals and develop

tomorrow's apartment industry leaders.

About CallSource

CallSource delivers Results^sm, the first and only integrated marketing, sales, training and management

system. Its Performance Analytics helps managers achieve their marketing, leasing, and financial goals.

The company has trained tens of thousands of multifamily professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 1,000,000 ads for 250,000 companies across the U.S. and Canada.

CallSource is celebrating its 20th year delivering solutions that provide structure, discipline, trans-parency and accountability for its clients. For more information about CallSource, call 800-500-4433.

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Media Contact:

Elliot Leiboff

866-444-1137

eleiboff@callsource.com

CallSource Joins in Super Bowl Mission

Thu, 28 Jan 2010 15:37:41 -0800

CallSource® Joins Starkey Hearing Foundation to Tackle Children's Hearing Loss in Super Bowl Mission

Westlake Village, Calif. - January 29, 2010 - CallSource, the leader in call tracking, performance analysis, sales and management training, announced that its non-profit organization, PrideAmerica is teaming up with the Starkey Hearing Foundation to tackle children's hearing loss in a Super Bowl Hearing Mission on Wednesday, February 3rd, from noon - 4 pm at the Eden Roc Renaissance Hotel in Miami Beach.

Starkey CEO William F. Austin and CallSource CEO Jerry Feldman will lead foundation staff, local volunteers, celebrities and sponsors in bringing the gift of hearing to more than 100 Miami-Dade and Broward County Public School children in need. The children will be fitted - at no cost - with digital hearing instruments manufactured by Starkey.

Celebrity guests will be on hand to encourage the children as they are fitted with the hearing instruments and begin hearing clearly, some for the very first time. The mission will be followed by a special performance by American Idol national recording artists, Jordin Sparks and David Archuleta. Other celebrities scheduled to attend the event include Sam Moore, Lou Ferrigno, Larry Fitzgerald, EJ Henderson, Bernard Berrian, Chuck Foreman, Leslie Nielsen, and many others.

Since 1984, the Starkey Hearing Foundation furthered William F. Austin's vision: "So the World May Hear," touching countless lives. The Foundation is the global leader in the gift of hearing, delivering hearing instruments via hearing missions in 86 countries. Since 2000, the foundation has distributed more than 383,282 hearing instruments to those in need around the world.

About CallSource

CallSource delivers Results^sm, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. The company has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 1 million numbers for 250,000 businesses across the U.S. and Canada.

CallSource is celebrating its 20^th year delivering solutions that provide structure, discipline, transparency, and accountability for its clients.

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Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource CEO, Jerry Feldman Named California Entrepreneur of the Year

Mon, 19 Oct 2009 09:22:08 -0700

For Immediate Release

WESTLAKE VILLAGE, Calif. - October 16, 2009 - Jerry Feldman, CallSource® CEO, has been named California Entrepreneur of the Year by the Business Defense and Advisory Council of American Solutions for Winning the Future, a group headed by former House Speaker Newt Gingrich. Mr. Feldman was recognized for "success in building your business and recognition of the risks you take to create jobs and stimulate the economy." The award was presented at a special dinner meeting held at the Capitol Hill Club in Washington, DC.

CallSource, the industry leader in call tracking, business analytics, performance evaluation, and Level 4® Training, has grown and is thriving during the economic downturn by helping organizations improve the efficiency of their marketing, sales, management and training.

Feldman is also the driving force behind PrideAmerica, a program CallSource launched to help train and place veterans seeking civilian jobs. CallSource is working with the National Apartment Association (NAA) and the Hire A Hero organization to place veterans within the Multifamily Housing Industry. CallSource volunteers its resources; including a custom learning management system to veterans, helping them to enter the multi-family housing industry fully qualified.

Feldman states, "As an immigrant to America, I feel I owe a debt for the opportunities I've been fortunate to have received. PrideAmerica is my way of repaying this obligation. At CallSource, our mission is to train and educate people and companies to successfully meet the needs of the 21st century and compete on a global scale. I'm honored to have been chosen for following my passion for education and lifelong learning."

About CallSource
CallSource delivers Results®, the first and only integrated marketing, sales, training and management system. CallSource offers extensive eLearning courses and provides custom course development and training for multifamily housing professionals, healthcare professionals, home improvement contractors, automotive retailers, manufacturers, media companies, and advertising agencies.

CallSource also offers expert statistical and performance analysis to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

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Media contact
Elliot Leiboff
CallSource Chief Strategy Officer
888-668-0766
marketing@callsource.com

Discover the New CallSource Website!

Mon, 05 Oct 2009 20:46:09 -0700

Check out the " Resource Center"

We're pleased to announce that our new CallSource website is coming and will be online shortly. We've added a host of great new features and resources to better serve our customers and associated industry professionals. Our extensive Resource Center includes:

Webinars led by industry experts, designed to help you achieve your business objectives.
Whitepapers that provide valuable insights on how specific products and services can help any business be more successful
Videos that entertain, enlighten and explain how our products and services can help your business realize its full potential
Research Reports that keep you informed about the latest statistics gathered and analyzed by our in-house industry experts.
Industry Articles from a variety of experts that provide insight in the areas of Marketing, Management and Training
Brochures that detail how what products and services are most applicable to your business
FAQs to provide quick answers to common questions about our products and services

Sign up up for the Monthly Newsletter. Make sure sure to check out our new calendar of events for the latest news and developments at www.callsource.com

Please check out our FAQ page or send your questions and/or comments to webmaster

During this transition to the new website if you are having issues with your reporting login on the new site, please contact support@callsource.com, if your questions pertain to the training login, please contact universitysupport@callsource.com Basic questions can be answered by visiting our FAQ page.

CallSource To Release Maintenance Suite

Mon, 17 Aug 2009 10:22:02 -0700

Westlake Village, Calif. - August 8, 2009 - CallSource^®, the industry leader in call tracking, performance evaluation, and training, today announced the impending release of its Maintenance Suite^SMfor the Multifamily Housing Industry.

Maintenance Suite serves as a direct communications link between residents and property maintenance staff by providing a call escalation process for maintenance requests.
Maintenance Suite:

Ensures that maintenance requests are followed-up in a timely manner and that true emergencies are addressed as quickly as possible.
Ensures accuracy and accountability for both residents and maintenance staff
Provides management with accurate information about requests and follow-up actions
Facilitates staffing and training decisions
Tracks and records all maintenance calls - whether emergency or non-emergency

"If the maintenance technician isn't available, the call is escalated to the next available technician or manager," states Jerry Feldman, CallSource CEO. "In case of a real emergency, this system will get someone on the phone - the maintenance request will not go unanswered."

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "When a call is returned, it is also recorded, so management can listen to the interactions, measure maintenance responsiveness and evaluate the quality of follow-up actions. Maintenance Suite is an invaluable management tool that takes accountability and responsiveness to another level."

About CallSource
CallSource delivers Results^SM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

###

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766

marketing@callsource.com

CallSource Announces Launch of New Services

Sun, 16 Aug 2009 15:37:57 -0700

Westlake Village, Calif. - July 27, 2009 - CallSource®, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of two new services, CallTrack OutboundSM and Call2Action®. These new products will help businesses boost their return on investment (ROI) by:

Improving sales accountability and assuring followup of leads
Helping recapture lost sales opportunities
Ensuring that customers and prospects are automatically notified about important events affecting their products and services

CallTrack Outbound tracks and records follow-up calls, improving accountability with a detailed record of calls and caller data. In addition, CallTrack Outbound integrates with Customer Relationship Management (CRM) systems.

Call2Action is an easy, automated way to deliver a voice message to one or many customers or prospects. Reports include:

How long each recipient listened to the message
Abandoned calls
Not delivered calls
Busy signals

"These new products place unprecedented control directly in the hands of those responsible for ensuring they're maximizing their company's ROI. The ability to monitor follow-up calls, evaluate the performance of sales and customer service staff and disseminate timely information to customers or prospects can greatly improve any company's bottom line," states Jerry Feldman, CallSource CEO.

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "We interviewed our customers and observed their operations, then developed turnkey products that are easy for them to implement and use. Our latest solutions help our clients to rapidly reach their business objectives and maintain the value of their assets."

About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers extensive eLearning courses and provides custom course development and training for healthcare professionals, home improvement contractors, automotive retailers, media companies and advertising agencies.

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource® Introduces iReview(sm) Product

Sun, 16 Aug 2009 15:31:19 -0700

Westlake Village, Calif. - July 7, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of iReview^SM.iReview is a quick and easy way for companies to review their sales team's interaction with callers by using Web-based tools to help select and evaluate employees' individual call-handling performance. iReview:

Improves call-to-appointment ratios
Uncovers skill gaps and identifies training opportunities
Helps retain employees by empowering them to succeed
Identifies best practices for replication

Calls are recorded and coded by employee, allowing managers and trainers to conveniently review and score calls. A report card is generated for each person whose calls are reviewed.

"The ability to correct performance problems and recapture lost sales opportunities is crucial to the viability of every business," states Jerry Feldman, CallSource CEO. "This product delivers the means to do just that."

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Because iReview establishes a baseline and then measures employee performance on an ongoing basis, businesses can finally know exactly how effective their training is and can quickly focus training where it's needed most. It's an invaluable management tool."

About CallSource
CallSource provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and 7,000,000 phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.

CallSource also offers performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

Media contact

Elliot Leiboff
CallSource
Chief Strategy Officer
888-668-0766
marketing@callsource.com

CallSource to showcase products at 2009 NAA Education Conference & Expo

Wed, 03 Jun 2009 01:07:41 -0700

Westlake Village, Calif. - June 1, 2009 - CallSource, the industry leader in call tracking, performance evaluation and training, will showcase a number of cutting edge products and initiatives at this year's National Apartment Association's 2009 Education Conference & Expo, held June 25-27, at the Mandalay Bay Resort & Casino in Las Vegas, Nev. The annual event serves as an important forum for industry leaders to learn about the latest trends and tools in the industry. As such, CallSource will conduct educational forums and discussions on its latest products to help multifamily owners and operators optimize property NOI at its booth, #1839.

Among those products are Level 4SM training, as well as its ResultsSM platform. Both are cutting edge products available only through CallSource, and guaranteed to deliver discernible results to a property's NOI. Dr. Ann Kwinn, will be on hand for presentations, as well as a number of other notable speakers. Check the booth for a complete posting of speakers and times.

Also at the booth, CallSource will host members of our Armed Forces as part of its Pride America initiative, a non-profit organization that helps train and place military personnel into the private sector.

Elliot Leiboff, CallSource Chief Strategy Officer, states, "Today, the apartment industry must leverage their current resources more effectively than ever. It's crucial to ensure they're getting real value from their marketing efforts. Our set of products has been optimized to deliver maximum ROI, provide more performance for less training time and expense and ensure more accountability for less management time and effort."

About CallSource

CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

Media Contact

Elliot Leiboff

Chief Strategy Officer

888-668-0766

eleiboff@callsource.com

First quarter, 2009 Multifamily Industry

Tue, 02 Jun 2009 16:58:17 -0700

CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q1, 2009 Telephone Performance Analysis (TPA) Industry Report Card.

The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively leasing professionals are answering telephone leads. The findings in the current Report Card are based on a review of 74,043 calls for more than 1,179 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and

leasing of multifamily properties.

Among the survey findings:

Only 31% of calls from qualified apartment seekers were converted to appointments.
3,501 appointment-setting opportunities were missed.
1,225 fewer leases were written as a result.
Total lease revenue lost by these communities: $ 14,469,759*

*Total lost revenue based on Industry averages

"The report reflects the ongoing trend of revenue losses that has impacted the multifamily industry throughout last year, and continues throughout this first quarter," states Jerry Feldman, president of CallSource."Once again, this erosion in revenues is connected to an industry-wide problem rampant among leasing professionals - the lack of the skills necessary to close a higher percentage of sales and deliver an acceptable return on investment."

"It's incumbent on leasing professionals to increase their effectiveness as sales agents by first correct training deficiencies. That is what will determine who stays on top of this competitive market."

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q1, 2009 IRC or past issues of the Industry Report Card, please call CallSource at 888-668-0766 or email marketing@callsource.com.

About CallSource

CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1994. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improveorganizational performance across marketing, operations, sales, training and customer service.

Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Level 4 Training – Pathway To Results

Sat, 09 May 2009 02:23:16 -0700

Westlake Village, Calif. — April 22, 2009 — CallSource, the industry leader in call tracking, performance evaluation, and sales training, today announced the achievement of Level 4 TrainingSM via its ground-breaking ResultsSM System, which incorporates Donald Kirkpatrick's Four Levels of Training Evaluation: "Reaction," "Learning," "Behavior," and "Results."

CallSource has integrated the noted training pioneer's four-level model into its seamless marketing, sales, training and management system. Kirkpatrick's model is the most widely used paradigm for evaluation of training and development and is considered the industry standard throughout the training world. Each successive level represents a more precise appraisal of the effectiveness of a training program. CallSource is unique in its ability to deliver and demonstrate Level 4 Training.

Dr. Ann Kwinn, CallSource VP of Interactive Learning, notes: "Many companies evaluate their training with Level 1 course evaluations or "smile sheets," which ask students to give their subjective opinion of a course. Others realize the importance of Level 2 evaluation, consisting of an end-of-course test to measure the acquisition of knowledge. All CallSource's courses include this type of test, plus pre-tests that serve as a knowledge baseline. What is highly unusual, if not unique, is CallSource's ability to provide behavioral measures of how employees perform on the job (Level 3) and a "Level 4" evaluation of whether or not their clients achieved their desired business results."

Developed over 15 years and based on the review of millions of calls, CallSource's system goes beyond simple lead tracking and standard, off-the-shelf training to provide marketing analytics, lead management, telephone performance analysis for Level 3 evaluation, plus individualized education and continuous feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results. Integration with a client's existing management software automates collection of data for the Level 4 evaluation.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Sponsors Multifamily Professionals At 2009 AIM Conference

Westlake Village, Calif. - April 22,2009 - CallSource, the industry leader in call tracking, performance evaluation, and sales training, today announced the sponsorship of up to 30 individuals at The AIM Career Transitions contest, which provided laid-off multifamily professionals the opportunity to win free admission, worth $595, to The 2009 Apartment Internet Marketing (AIM) Conference.

The AIM Career Transitions contest was open to professionals recently laid off from an executive or management level position at a multifamily investment or management company.

"We care passionately about personal and professional education and growth, and we're deeply committed to reinvesting in education and professional skills," said Jerry Feldman, president of CallSource. "We are investing millions in online learning tools that promote career development and we are grateful to be able to directly serve the industry's learning needs in this recession."
The AIM Conference series, multifamily's only conference devoted to Internet marketing and online transactions, takes place April 29 - May 1, 2009 in Denver, Colorado, and is the multifamily industry's premier event for online marketing and operations.

Acknowledging that Internet marketing is a revenue driver, conference objectives focus on how to help attendees stimulate traffic and sales and give them confidence and skills to continue to add value to their organizations in this tough economic climate.

About CallSource

Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

4th Quarter, 2008 Multifamily Industry Report Card Now Available

Sat, 09 May 2009 01:49:22 -0700

Westlake Village, Calif. - January 30, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q4, 2008 Telephone Performance Analysis (TPA) Industry Report Card.The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 60,927 calls for more than 1,060 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.

Among the survey findings:

Only 23% of calls from qualified apartment seekers were converted to appointments
19,762 appointment-setting opportunities were missed
1,994 fewer leases were written as a result
Total lease revenue lost by these communities: $ 27,545,272*

*Total lost revenue based on Industry averages

"The report demonstrates the continuing trend of revenue losses that has plagued the multifamily industry throughout 2008," states Jerry Feldman, president of CallSource. "This poor performance is linked to an industry-wide problem shared among leasing professionals - many lack the skills necessary to close a higher percentage of sales."

"To achieve real, long-lasting success in this tough, competitive environment, leasing professionals must first correct training deficiencies in order increase their effectiveness as sales agents."

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q4, 2008 IRC or past issues of the Industry Report Card, please call CallSource at 888-668-0766 or email marketing@callsource.com.

About CallSource

CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1995. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.

CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, tools and education to convert more callers into customers, and U.S.-based call centers to respond to after-hours and overflow call traffic. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.

Media contact:

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

eleiboff@callsource.com

4th Quarter, 2008 Multifamily Industry Report Card Now Available

Sat, 09 May 2009 02:22:39 -0700

Westlake Village, Calif. — January 30, 2009 — CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q4, 2008 Telephone Performance Analysis (TPA) Industry Report Card.

The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 60,927 calls for more than 1,060 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.

Among the survey findings:

Only 23% of calls from qualified apartment seekers were converted to appointments
19,762 appointment-setting opportunities were missed
1,994 fewer leases were written as a result
Total lease revenue lost by these communities: $ 27,545,272*

*Total lost revenue based on Industry averages

"To achieve real, long-lasting success in this tough, competitive environment, leasing professionals must first correct training deficiencies in order increase their effectiveness as sales agents."

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q4, 2008 IRC or past issues of the Industry Report Card, please call CallSource at 888-668-0766 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource To Showcase Products At 2009 NADA Convention & Expo

Sat, 09 May 2009 02:21:36 -0700

Westlake Village, Calif. — January 13, 2009 — CallSource, the industry leader in call tracking, performance evaluation and training, has announced it will showcase a core group of specific products at the 2009 National Automobile Dealers Association Convention & Expo, held January 24-27, at The New Orleans Morial Convention Center in New Orleans, LA. The annual event serves as an important forum for industry leaders to discuss the most pressing issues facing the today's automotive industry.

To meet the unique requirements of automotive dealers, the industry-specific products are designed to capture leads, improve call-handling performance and boost sales through improved call handling technologies.

Elliot Leiboff, CallSource Chief Strategy Officer, states, "Today, the automotive industry must leverage their current resources more effectively than ever. It's crucial to ensure they're getting real value from their marketing efforts. Our set of products has been optimized to deliver maximum ROI, provide more performance for less training time and expense and ensure more accountability for less management time and effort."

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

2008 Automotive Industry Report Card Now Available

Sat, 09 May 2009 02:22:09 -0700

Westlake Village, Calif. — January 13, 2009 —

CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its 2008 Telephone Performance Analysis Industry Report Card (IRC).

The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 60,203 calls nationwide during 2008. Each call is reviewed using a survey created by highly experienced industry professionals.

"Although December US vehicle sales had improved over the previous two months, they were still down significantly, and despite incentives, dealer showroom traffic continues to be low as well," states Jerry Feldman, president of CallSource. "It's imperative that dealers make the most out of every sales opportunity- the key is having an ongoing program in place to evaluate, train and coach dealership staff to ensure they're not losing sales opportunities due to poor call-handling performance.

And the findings of the most recent report card put the spotlight on the cost involved with missed opportunities. During 2008, the report identified 6,977 missed appointment-setting opportunities, resulting in 1,744 lost sales. This translated into lost gross profits of $2,841,383 on $37,954,860 of lost revenue.

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is available free of charge. For a copy of the 2008 IRC or past issues, please call CallSource at 888-668-0766 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Garners Technology Win at 2008 Tribute Awards

Sat, 09 May 2009 02:20:59 -0700

Westlake Village, Calif. — November 20, 2008 —The ResultsSM training system won first place honors for CallSource® at the Apartment Association of Metro Denver's 2008 Tribute awards, in the "Most Innovative Use of Technology" category. The awards, which recognize "the best and brightest in the industry," are given out just once every three years, according to the association.

Results is a closed-loop analysis and training system that synergizes a company's marketing, sales, management, and training. Results provides continuous performance improvement by integrating call tracking, lead scoring, lead management, telephone performance analysis, learning management, and the industry's most comprehensive educational content. Results is available in component modules or as a complete system.

"At CallSource, our mission is to train people and companies to successfully compete on a global scale. We're honored to have been chosen for following our passion," noted Jerry Feldman, CallSource CEO.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

3rd Quarter, 2008 Automotive Industry Report Card Now Available

Sat, 09 May 2009 02:20:12 -0700

Westlake Village, Calif. — November 6, 2008 — CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q3, 2008 Telephone Performance Analysis Industry Report Card (IRC).

The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 18,855 calls nationwide. Each call is reviewed using a survey created by highly experienced industry professionals.

"In October, U.S. auto sales fell to their lowest level in 17 years. The U.S. automotive industry is experiencing fallout from a financial crisis that continues to have far-reaching effects on current and future earnings. Businesses that survive through this difficult period will be able to leverage the skills of their most important front-line assets - their employees - to ensure they're doing everything in their power to make the most of every sales opportunity," states Jerry Feldman, president of CallSource. "The answer to reducing lost sales opportunities lies in having an ongoing program to evaluate, train and coach dealership staff."

The most recent Industry Report Card highlights the continuing cost of missed opportunities. This last quarter's report identified 1,588 missed appointment-setting opportunities, resulting in 397 lost sales. This translated into lost gross profits of $646,713 on $8,638,720 of lost revenue.

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is published quarterly and is available free of charge. For a copy of the Q3, 2008 IRC or past issues, please call CallSource at (866) 444-1137 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Steven D. Bell Chooses CallSource for Learning Management and Training Content

Sat, 09 May 2009 02:30:39 -0700

Westlake Village, Calif. — November 04, 2008 — Steven D. Bell & Company has subscribed their portfolio of 207 multifamily housing communities to Our University®, a custom Learning Management System and Training on Demand®, a series of professionally designed, self-paced training courses for the multifamily housing industry from CallSource®.

Steven D. Bell is a privately held real estate investment and management firm based in Greensboro, N.C. As of October 2008, their management portfolio was valued at more than $5.3 billion and included 57,600 apartments in 207 communities, 25 senior living communities, and more than 5.6 million square feet of retail and office properties in 116 cities.

Elaine Theriault, Steven D. Bell & Company Vice President of Training and Development, stated, "The CallSource education system will supplement our longstanding investment in our people, and will help our employees continue to provide the exceptional customer service our clients have come to know and expect."

"We're excited that Steven D. Bell & Company has chosen CallSource to deliver the high-quality training to help ensure their continuing prominence as an industry leader," noted Jerry Feldman, CallSource CEO.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

3rd Quarter, 2008 Multifamily Industry Report Card Now Available

Sat, 09 May 2009 02:19:13 -0700

Westlake Village, Calif. - October 22, 2008 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q3, 2008 Telephone Performance Analysis (TPA) Industry Report Card.

The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 55,461 calls for more than 990 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.

Among the survey findings:

Only 21% of calls from qualified apartment seekers were converted to appointments.
10,862 appointment-setting opportunities were missed.
2,123 fewer leases were written as a result.
Total lease revenue lost by these communities: $29,320,390*

*Total lost revenue based on Industry averages

As evidenced by this latest report, leasing professionals continue to lack the skills necessary to prevent the ongoing loss of revenues. To maximize their success in this tough, competitive environment, it's essential for leasing professionals to correct training deficiencies in order increase their effectiveness as sales agents.

"The Industry Report Card casts the spotlight on lead-handling problems still rampant among property owners and managers throughout the multifamily industry," states Jerry Feldman, president of CallSource. "The industry must do a better job of training its leasing professionals and analyzing their performance on an ongoing basis."

CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q3, 2008 IRC or past issues of the Industry Report Card, please call CallSource at (866) 444-1137 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource introduces new lead system - Web leads instantly convert to phone calls

Sat, 09 May 2009 02:18:35 -0700

Westlake Village, Calif. - October 2008 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the latest release of its Lead2Call® technology. This release incorporates several enhancements over the Lead2call product released last year at the National Automobile Dealers Association Conference.

Businesses that depend on lead providers who disseminate the same leads to multiple sales organizations now have the opportunity to get the jump on their competition with Lead2Call. In addition, companies with limited ability to promptly reply to online or email leads can dramatically improve response time.

When a prospective buyer submits an Internet request through a company's or lead provider's Website, Lead2Call automatically converts the submitted text to speech and immediately generates a call to the business, providing the company with:

The buyer's name
The subject of their inquiry and
The ability to instantly connect to that buyer by phone with a single keystroke

"Press a phone key to accept the call and the system automatically connects you to the prospect. While that email is still sitting in your competitor's inbox, you're on the phone with the buyer within seconds of the time they submit their request," states Jerry Feldman, CallSource CEO.

"The enhancements to this latest release include the option to reschedule the call, as well as the ability to queue the call if it arrives after-hours, so it's waiting first thing when business hours resume."

Other features include routing to an alternate phone if a sales representative is unavailable. The Lead2Call technology also integrates with Customer Relationship Management systems to retain all relevant lead data.

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Lead2Call connects the parties after disseminating the buyer's name and nature of the inquiry so our client is able to contact the buyer while he or she is still available and still thinking about the product or service that prompted the inquiry. This is very much a warm call and a customer service ‘Wow!'

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Launches new system

Sat, 09 May 2009 02:30:08 -0700

CallSource Launches First Multifamily System to Integrate Marketing, Sales, Training and Management

Westlake Village, Calif. — June 24, 2008 —CallSource, the leader in call tracking, performance evaluation, and training services today announced the release of ResultsSM, a system that links together a company's marketing, sales, training and management operations to drive ROI and convert more prospects into leases.

Customized to meet a company's specific needs, Results affordably scales to support the smallest or largest portfolio. Results features 6 modules: CallTrack® provides unlimited numbers and minutes to track advertising performance and record telephone interactions; LeadScoreSM identifies how many calls are actual leasing opportunities and how many are not; LeadManagerSM assures lead follow-up with automated email response and electronic guest card screen pops; Telephone Performance AnalysisSM analyzes and ranks individual call handling performance; Our UniversitySM provides a customizable, hosted Learning Management System for assigning and delivering employee training and for tracking results, and NextGen eLearning offers the industry's most comprehensive catalog of professionally designed, self-paced and instructor-led eLearning courses.

Developed over 15 years and based on the review of millions of calls, Results goes beyond simple lead tracking or standard off-the-shelf training to provide marketing analysis, lead management, and telephone performance analysis, plus targeted, individualized education and feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results.

"The launch of Results and Our University marks the dawning of a new day in learning solutions by empowering employees to manage their own performance and opportunities," states Jerry Feldman, CEO, CallSource. "In talking with our clients, we've consistently heard that they're always searching for ways to engage their employees in the business and now, with Results, they have it! This system will definitely change the way the industry trains and develops its people."

Results seamlessly links into existing HR, CRM and property management systems, allowing senior management to automatically assign curricula based on job position and to track each employee's performance, ensuring that training requirements are met across the company.

"With Results, CallSource has delivered a system that supplies the missing link," states Israel Carunungan, Director of Property Marketing for The Bozzuto Group. "Results is the only system we've seen that brings together our marketing, sales, training and management efforts and backs up the entire process with the numbers needed for accountability."

Results will be available this July; pricing is based on portfolio size and on modules selected.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

2nd Quarter, 2007 Multifamily Industry Report Card Now Available

Sat, 09 May 2009 02:16:09 -0700

Westlake Village, Calif. — August 14, 2007 —

CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q2, 2007 Telephone Performance Analysis (TPA) Industry Report Card.

The Telephone Performance Analysis Industry Report Card is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 18,325 calls for over 611 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.

"The Industry Report Card is an invaluable tool for property owners and managers throughout the multifamily industry," states Jerry Feldman, president of CallSource. "It brings to light the effects of inadequate training of leasing professionals."

In the most recent report card it concluded that out of 443 communities surveyed, 1172 appointment-setting opportunities were missed resulting in 410 fewer leases being written for a total of $4,349,280 loss in revenue.

"The results are often eye-opening for our multifamily customers," says Feldman. "Simple call tracking and training programs can make a huge difference in the revenue gained or lost in the multifamily industry."

CallSource has been tracking and evaluating industry statistics for over 11 years. The Industry Report Card is now published quarterly and available free of charge. For a copy of the Q2, 2007 or past issues of the Industry Report Card, please call CallSource at (866) 444-1137 or email marketing@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Adds Self-Paced Online Training Classes to its Distance Learning Program for Multifamily Industry

Sat, 09 May 2009 02:13:06 -0700

Exclusive provider of live, instructor-led education introduces "attend any time" training, unlimited subscription option

Westlake Village, Calif.— November 14, 2006 — CallSource, the only provider of live, instructor-led Distance Learning programs to the multifamily housing industry, announced today the addition of self-paced education options and an unlimited online training subscription program.

CallSource, which provides call-tracking solutions, education programs, and performance analysis and improvement services, has been serving clients in the multifamily industry for more than a decade. The company's Distance Learning program has set the industry benchmark for expert training by live instructors delivered online and over the phone. To respond to increasing client requests for "attend any time" options, the company has introduced a self-paced curriculum in addition to scheduled, instructor-led classes available through its Campus CallSource.

"The addition of self-paced education to our Distance Learning program enables employees to login at their convenience and learn at their own pace, while instructor-led training remains a great option for students who learn best through personal interaction," said Doug Chasick, CPM, CallSource Chief Learning Officer.

CallSource has also introduced the Multifamily industry's only "best of both worlds" education subscription program, which combines unlimited self-paced and instructor-led Distance Learning classes. Subscriptions are priced to be cost-effective for communities of any size, and are based on the total number of apartment units. "We have designed the Campus CallSource subscription program to be the most effective, convenient and affordable education program available, and a flexible complement to our clients' in-house training resources," said Chasick.

The CallSource Distance Learning curriculum is focused on helping communities increase appointments and leases, improving operations, and reducing risk related to Fair Housing compliance and other legal requirements. For both self-paced and instructor-led training options, the CallSource Learning Management System tracks and reports student attendance, and provides testing at the end of each class to certify retention of the subject matter.

About CallSource Distance Learning

CallSource Distance Learning gives employees convenient access to affordable, quality business training right from their desktops. Curriculum is designed and provided by leading Multifamily industry educators and property-management professionals. Using Campus CallSource Teletraining and web conferencing technologies, more than 20,000 students to-date have received the full benefit of continuing education without expensive travel, time away or scheduling hassles. For a listing of available classes or more information, visit www.campuscallsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Releases CallTrack Upgrade with New Extension-Routing Features, API Integration Options

Sat, 09 May 2009 02:12:13 -0700

Westlake Village, Calif. — August 24, 2006 — CallSource announced today the latest release of CallTrackSM, its hosted call-tracking and direct-response marketing analytics solution. CallTrack measures inbound call activity, automatically captures each caller's phone number, name and other information, digitally records the call, and generates cost-per-lead data and valuable performance metrics. These tools enable companies to determine how well their marketing efforts are working, improve return on advertising investment and convert more callers into customers.

This upgrade introduces new support for automated Extension Routing, the latest in a series of dynamic call-routing features recently added to CallTrack. The release also adds data-exchange enhancements that allow clients to more easily integrate call reporting and provisioning activities with their existing software applications, including customer relationship management (CRM) systems and marketing databases.

"This CallTrack upgrade gives marketers expanded options for directing and managing inbound calls, as well as maximizing the efficiency of their operations," said CallSource Chief Technology Officer Dr. Monica McArthur. "CallSource is committed to providing a flexible, easy-to-use Application Programming Interface, and this release expands our ability to easily integrate with our client's service-oriented architecture."

Route, track calls through multiple IVR menus

The CallTrack system now supports multiple levels of routing by extension, a useful feature for businesses that use automated phone menus and Interactive Voice Response (IVR) systems to route calls to an appropriate representative or department. Callers can select their interest through up to three consecutive IVR menus. Every call is then routed to the appropriate extension, tracked and recorded by the CallTrack system.

Managers can now filter and sort call information by extension when reviewing their "Call Detail" activity reports. This allows them to focus on the response to a particular offer or routing option, and to listen to recordings of calls handled at that extension.

For even greater flexibility, extension routing can be used in conjunction with other CallSource routing features such as Overflow and Time-of-Day routing (a particularly useful feature for companies that use call centers) and Geo-Routing, which allows advertisers to publish a single phone number and have each call automatically ring to a physical store or office location based on geographic criteria.

Expanded API features simplify integration

Advancing its commitment to make all CallTrack features available to its clients through an Application Programming Interface (API) standard, CallSource has added several data integration features in this release. Clients can now receive real-time notifications when each call comes in and after it is ended. This allows them to respond immediately to interested buyers and recapture missed calls. In addition, CallSource clients can now set up and change their extension routing rules and request Call Detail reports via XML.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Multifamily Communities Convert A Mere 20 Percent Of Qualified Phone Leads To An Appointment; CallSource Analysis Reveals

Sat, 09 May 2009 02:11:14 -0700

Review of actual inbound calls shows nearly $9,800 in first-year leasing revenue lost per community due to poor conversion skills

WESTLAKE VILLAGE, CA — May 4, 2006 — CallSource has released its 2005 Telephone Performance Analysis (TPA) study for the multifamily housing industry, which found that leasing professionals failed to convert 80 percent of qualified phone prospects to an appointment, resulting in a per-property loss of $9,800 and an aggregated $11 million in lease revenue across the communities sampled. Projected across the total number of communities nationwide with 50 or more units,* the total lost leasing revenue across the industry would approach $584 million.

For a twelve-month period, CallSource telephone performance analysts objectively reviewed nearly 22,000 recorded inbound phone calls for 1,159 multifamily communities to assess the call-handling performance of its leasing professionals. The CallSource analysis revealed that only 20 percent of calls from qualified apartment seekers were converted to appointments. As 3,053 callers in the sample were qualified to become residents but were not converted to an appointment, CallSource concluded that 1,068 fewer leases were written during the year (based on the national average closing ratio of 35 percent).

Specifically, the study scored the ability of agents to ask questions proven to qualify prospects, overcome objections and set a tour appointment. For example:

Leasing agents failed to ask for the prospect's name on 45 percent of calls and didn't request a phone number 72 percent of the time.
When asked for the rental cost, two-thirds of leasing agents simply answered the question without providing information about property amenities and features.
Only 28 percent of leasing professionals properly determined that a prospect was not qualified due to price, pet policy or availability.
Leasing agents asked the caller for his or her specific needs and preferences only 21 percent of the time.
Leasing professionals offered to set an appointment on only 27 percent of calls, and successfully set a specific appointment on 15 percent of calls.

"While the Telephone Performance Analysis reveals the potential loss in first-year leasing revenue, a lost resident will cost the community double or triple that amount over the life of an average lease," said Doug Chasick, CPMs, CAPs, CAS, Adv. RAM, CLP, the "Apartment Doctor" and senior vice president, CallSource Professional Services. "Although the evaluation reveals that many leasing agents have difficulty converting calls to appointments, the good news is that enrolling in training programs that emphasize successful closing techniques and phrases to overcome objections, frequent performance reviews and effective supervision will improve leasing results."

About Telephone Performance Analysis

CallSource Telephone Performance Analysis is a complete assessment of the phone skills of leasing professionals and other call-handling employees. Expert call analysts review and score clients' recorded inbound customer calls to reveal whether the leasing team is asking the specific questions proven to qualify future residents and set a firm appointment. The national leader in call review and analysis services, CallSource has developed the industry's most accurate TPA scorecard for evaluating phone skills, which has been used to review more than 92,000 calls for multifamily communities over the past three years. Unlike, phone shop, services that stage scripted calls with the goal of catching employees doing poorly, TPA scores are objectively based on their real interactions with actual customers.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource Receives Platinum Award In National Auto Dealer Survey

Sat, 09 May 2009 02:10:18 -0700

Westlake Village, Calif., April 7, 2006 — CallSource has been named the recipient of the Platinum Award for its call-tracking solutions by the editors of Auto Dealer Monthly. The magazine's 2006 Dealers' Choice Awards represent the best-in-class service providers and reflect the votes of 16,000 dealers nationwide.

In a feature article published in the April 2006 issue, the editors noted that CallSource clients "appreciated" the company's fair pricing, call-recording features and training services. The editors also wrote of Who's Calling, which previously held the top ranking, "Last year's champion slipped to the Gold Award in 2006."

"The results of this third-party survey validate our focus on providing the best possible value, solutions and training programs," said CallSource CEO Jerry Feldman. "We are honored by the dealers' acknowledgment that CallSource truly helps them improve return on advertising investment, convert more callers to buyers and increase sales."

This is the second year Auto Dealer Monthly has recognized the most highly regarded vendors, suppliers and lenders in the retail automotive industry as voted by dealers. The survey provides dealers and dealership employees the ability to offer their collective selection of the top providers to the retail auto industry. In all, 50 winners, all chosen by dealers and dealership personnel, were named in 20 distinctive categories of products and services, with nearly 16,000 votes cast. Ratings were gathered on the performance of the product or service as well as the support and service from the provider and the overall value compared to cost to the dealership.

About Auto Dealer Monthly

Auto Dealer Monthly is a publication of AutoDealerDaily.com and is delivered monthly to nearly 33,000 subscribers nationwide. AutoDealerDaily.com is an online service that has been delivering educational and informational material to the automotive retail industry since May 2000.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource acquires Markette Systems

Sat, 09 May 2009 02:09:11 -0700

Expanded range of call-tracking solutions to benefit combined clients and integration partners

Westlake Village, Calif., February 3, 2006 — CallSource announced today it has completed the acquisition of Markette Systems, which provides hosted call-tracking and marketing-automation solutions to the automotive, marine and media industries. Through this transaction, signed in 2005 though previously unannounced, CallSource acquired certain assets of Markette, including its software technologies and access to Markette's clients and integration partners.

"The combination of CallSource and Markette Systems enables us to provide a higher level of service and more robust capabilities to our client base," said Jerry Feldman, CallSource founder and CEO. "In addition, the acquisition gives us the ability to offer a wider range of technology options and expands our presence in the high-growth retail marine industry."

Markette's suite of marketing automation tools is a natural complement to the patented call-tracking and recording solutions developed and offered by CallSource during the past 12 years. Markette also has an established network of integration partners who use and resell the company's co-branded and private-label tracking solutions.

Michael Markette, who founded Markette Systems in 2003, joins CallSource as director of the company's Media and Advertising business unit. He brings more than 15 years' experience in marketing, sales and operations to the company. "I am excited to combine forces with CallSource," said Markette. "Our marine clients and reseller channel partners in particular will enjoy the customer-focused culture of CallSource and the company's unmatched ability to develop and introduce innovative solutions."

In addition, Markette offers a simplified call-tracking and lead-management solution that will now be available to CallSource integration partners. This solution provides an option for companies that wish to add the benefits of call tracking but do not require the advanced reports and features of the full CallSource solution.

About Markette Systems

Founded in January 2003 and based in Sammamish, Wash., the mission of Markette Systems is to help businesses and sales professionals generate more high-quality sales leads. The company offers call-tracking and marketing-automation solutions through a network of strategic integration partners and directly to clients in various industries, with a focus on automotive and marine retailers. Markette's solutions maximize its clients' existing lead- and call-management systems and enhance their core marketing and selling processes.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Chuck Blum, former SEMA president, to head CallSource advisory board

Sat, 09 May 2009 02:06:26 -0700

CallSource expands commitment to automotive aftermarket industry; will showcase solutions at 2005 SEMA Show

WESTLAKE VILLAGE , CA, Oct. 20, 2005 — CallSource announced today that it has named Charles R. ("Chuck") Blum executive director of its Automotive Advisory Board. Blum is president emeritus of the Specialty Equipment Manufacturers Association (SEMA).

A 35-year veteran of the auto aftermarket and performance accessory industries, Blum served as SEMA's president and CEO from 1980 to 2002. In his new consulting role, Blum will assist CallSource with its sales and marketing efforts and provide guidance on the development of new solutions for the industry.

"CallSource first came to my attention through SEMA members who spoke highly of the company's reputation and attention to client service," said Blum. "I am pleased to join the CallSource team and believe my experience and industry relationships will help the company anticipate and respond to the needs of aftermarket manufacturers, suppliers and retailers."

CallSource to exhibit at SEMA Show

Blum will join CallSource at the 2005 SEMA Show in Las Vegas (Nov. 1-4), where the company will be a major exhibitor. CallSource will showcase its patented call-tracking, recording and reporting solutions, performance analysis and sales training programs, and call center services. The company's display at Central Hall Booth 24601 will feature meeting space aboard a 40-foot SkyDeck coach from Airstream™, a state-of-the-art mobile entertainment and conference center with a full-sized rooftop patio.

A SEMA member company, CallSource offers exclusive value packages to other members through an agreement with the association. Show exhibitors and attendees are encouraged to visit the CallSource booth to take advantage of additional savings programs available only during the show.

Solutions for the auto aftermarket

CallSource, which introduced call-tracking, recording and reporting technology to the business world more than a decade ago, is a major solutions provider to the aftermarket industry. Earlier this month, the company released a new geo-routing capability that allows manufacturers and retailers to publish a single toll-free or "vanity" phone number in their ads and have each call automatically ring to the store or distributor nearest the caller.

CallSource geo-routing instantly directs each inbound call to the business location nearest the caller, based on his or her phone number. This feature eliminates the need for national and regional advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site or corporate level.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource adds key features to its call-tracking and recording solution

Sat, 09 May 2009 02:05:48 -0700

New geo-routing, expanded user tracking and improved self-provisioning tools help advertisers measure call response, convert more callers to customers

WESTLAKE VILLAGE , CA, Oct. 10, 2005 — CallSource announced today the latest release of its hosted call-tracking, recording and reporting solution, which introduces a geo-routing capability to allow advertisers to publish a single phone number and have each call automatically ring to the location nearest the caller. New support for employee reporting codes enables managers to more easily access and evaluate recorded calls handled by members of their sales and customer service teams. CallSource has also improved the flexibility and ease-of-use of its self-provisioning platform, a feature of particular interest to publishers and high-volume advertisers.

The new CallSource geo-routing capability enables advertisers to publish a single toll-free or "vanity" phone number in their national or regional ads and have each call automatically ring to the business location nearest the caller. "Advertisers who ask customers to call a hotline or visit a website for a list of locations are creating an extra, cumbersome step that discourages new business," said Jerry Feldman, CallSource founder and CEO. "In addition, many businesses today devote significant ad space to listing their multiple locations — valuable column inches that can now be better used to sell more products and services."

Geo-routing instantly directs each inbound call based on the caller's phone number, eliminating the need for advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site and corporate level.

The latest CallSource software release also makes it more convenient for managers to sort and review calls handled by individual sales and customer-service representatives. After an inbound call is completed and the caller hangs up, the employee who took the call is prompted to input a personal ID code. This code is added to the database record of the call, enabling reviewers to separate and evaluate the performance of a specific call handler.

Improved access logs allow managers to see who in their organization is viewing online reports, listening to call recordings and receiving email reports — and how often. "Monitoring the level of utilization and frequency of report access enables our clients to maximize their call tracking investment," said Feldman. "Not only can our clients see exactly who called and in response to which ad, they can also see how consistently this data is being referenced and acted upon."

The CallSource Customer Care team provides ad-tracking phone numbers and sets up call routing for the majority of its tracking clients. For publishers and high-volume advertisers who prefer to manage their own tracking numbers, CallSource offers a recently expanded self-provisioning application. Self-provisioning users are able to create new campaigns, select tracking numbers and configure call routing assignments using this upgraded solution.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource sponsors NASCAR® driver Deborah Renshaw, BRH2 racing team

Sat, 09 May 2009 02:05:03 -0700

WESTLAKE VILLAGE, Calif., April 20, 2005 — CallSource announced today its sponsorship of NASCAR® driver Deborah Renshaw and her BHR2 racing team.

CallSource, which provides call tracking, performance analysis and employee training services, will be an associate sponsor for the remainder of the 2005 racing season and the primary sponsor of Renshaw's upcoming race at Lowe's Motor Speedway. Renshaw (www.deborahrenshaw.com) competes in the NASCAR Craftsman Truck Series as the driver of the #8 Dodge Ram.

"We're honored to support Deborah Renshaw and the BHR2 team," said CallSource CEO Jerry Feldman. "Deborah is one of the most promising drivers on the NASCAR circuit today, a charismatic personality and a talented businesswoman. We applaud NASCAR's commitment to improving diversity in the sport, and hope the resources of CallSource will help ensure Deborah has every opportunity to achieve her dream of becoming a racing champion."

A 28-year-old native of Bowling Green, Kentucky, Renshaw began her racing career in 1999, after earning a bachelor of business administration and an associate's degree in automotive marketing from Michigan's Northwood University. A graduate of the Lyn St. James Driver Development Program, (www.lynstjames.com) Renshaw entered the Craftsman Truck Series in 2004. She has earned three top-20 finishes in 18 total starts with a career-best finish of 15th at Martinsville Speedway in late October. At Darlington Raceway, she became the first woman to lead a lap in a Craftsman Truck Series race.

"We're excited to have CallSource come on board with us early in the racing year," said Renshaw. "The company and its employees have a lot of enthusiasm for this program and I think we will have a lot of fun together. As a team we look forward to representing CallSource in a professional manner and helping the company achieve its marketing and sales goals."

Renshaw and her team will next appear in action with CallSource as their newest sponsor April 30, 2005 at the Gateway International Raceway in St. Louis, Mo., for the running of the Dodge Ram Tough 200. CallSource will kick its sponsorship into high gear on May 20 at the Lowe's Tailgate 200 in Charlotte, N.C. There, the company will be showcased as the primary sponsor of Renshaw in her #8 Dodge truck, which will be customized for the race with prominent CallSource graphics.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

RVDA endorses CallSource tracking, reporting solution

Sat, 09 May 2009 02:03:22 -0700

WESTLAKE VILLAGE, CA, May 20, 2004 - The RV Assistance Corp. (RVAC) today announced that the National Recreation Vehicle Dealers Association (RVDA) has endorsed the Call Tracking and Reporting solution offered by CallSource, the inventor of call-management and customer information services.

Both the RVAC and the RVDA Boards of Directors reviewed the CallSource solution and approved this endorsement. CallSource's patented tracking and reporting tools enable dealers and manufacturers to validate the effectiveness of their advertising and capture caller information from each lead. In addition, CallSource offers technologies to record and review inbound calls, which enables companies to improve their response to customer inquiries and more consistently convert leads to sales.

Because the CallSource solution is affordable and can be implemented quickly without new software or hardware, users are able to realize a significant and immediate return on their investment.

"We are pleased to partner with CallSource to offer this state-of-the-art customer service solution to our members," said RVDA president Mike Molino. "Call tracking and reporting is another way RV dealers can offer first-class service to their customers and prospects."

CallSource has developed exclusive service packages and preferred pricing for RVDA members. To inquire about the CallSource Call Tracking and Reporting solution, RVDA members are invited to call (877) 292-4400.

About RVDA

The Recreation Vehicle Dealers Association www.rvda.org is the only national organization dedicated to supporting RV retailer's efforts through education, member services, industry leadership and market expansion programs. The RV Assistance Corporation, a subsidiary of RVDA, assists with the development of member benefits and develops additional revenue sources for the association.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource settles patent dispute with Who's Calling

Sat, 09 May 2009 02:02:55 -0700

CallSource acquires patent rights to call-tracking technology

WESTLAKE VILLAGE, CA, April 28, 2004 - CallSource announced today the settlement of a patent infringement lawsuit filed against the company by Who's Calling, Inc. in 2002. The settlement gives CallSource joint, undivided ownership of U.S. Patent No. 6,470,079, "System and Method for Real-Time Reporting of Advertising Effectiveness," originally issued to Who's Calling. The settlement also results in a permanent dismissal of the patent infringement suit.

Who's Calling obtained the patent in 2002. CallSource maintained that it had introduced the same process six years before the patent was issued. "We asserted all along that CallSource invented the technology," said Jerry Feldman, CallSource CEO. "Now that CallSource's ownership of the patent is resolved, all our energies are focused on developing the next generation of solutions and services for our valued customer."

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

SEMA receives exclusive member package

Sat, 09 May 2009 02:01:53 -0700

AGOURA HILLS, CA., November 3, 2003 - CallSource Inc., (www.CallSource.com) the national leader and innovator of Call Measurement, Tracking and Monitoring Technology announced today an exclusive bundled package of CallSource solutions available to SEMA member companies. This special package includes the following:

Five toll-free tracking lines
1,000 toll-free minutes
Digital call recording
Automatic name/address matching
All charts and graphs of inbound phone data
No hardware or software
All set-up fees are waived for SEMA member organizations
All information is available at the touch of a mouse from any Internet computer and seamlessly integrates with all phone systems.

"CallSource enables all SEMA members to conduct business more intelligently and market more effectively," states Ray Drysdale, Vice President of the Automotive Division of CallSource. "In order to serve SEMA member companies unique needs, we created a wholesale bundled SEMA member package for under $200.00 per month. Any SEMA member, regardless of size, can utilize this powerful technology at extreme savings. Today, thousands of automobile dealers and other industries now utilize this same technology."

ROI (Return on Investment) or ROM (Return on Marketing) is a paramount concern of todays business leaders at all levels. Measuring and quantifying the return of every dollar invested in marketing programs with extreme accuracy is now possible with CallSource telephony technology. The art of science can now be applied to direct marketing, including the ability to link sales and profits to the marketing investments that drove them.

About SEMA

SEMA represents the $27 billion specialty automotive industry. Founded in 1963, the trade association has 5,222 member companies. It is the authoritative source of research data, trends and market growth information for automakers and the specialty auto products industry. The industry provides appearance, performance, comfort, convenience and technology products for passenger cars, minivans, trucks, SUVs and recreational vehicles. For more information, contact SEMA at 1575 S. Valley Vista Dr., Diamond Bar, CA, 91765-3914; call 909/396-0289; or visit www.sema.org or www.enjoythedrive.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

New CallSource Learning Management System revitalizes training

Sat, 09 May 2009 02:01:30 -0700

LOS ANGELES, CA, October 29, 2003 - CallSource, the leading provider of performance management solutions, announced today the release of their Learning Management System for clients. The CallSource Learning Management System, designed using proprietary technology and implemented specifically to enhance the training process between CallSource and its customers, is a web-based technology that allows users to quickly locate and enroll in instructor-led TeleTraining classes, on-line virtual classes and self-paced training, as well as download class worksheets and complete class evaluation forms.

"Training and performance go hand-in-hand," explained Jerry Feldman, President and CEO of CallSource. "Our dynamic Learning Management System provides clients with an easy and web-based platform to take training courses and improve skills sets. It is E-learning, using our web site, at its best."

The Learning Management System consists of training classes in just some of the following:

Leasing essentials
Telephone essentials
Fair Housing essentials
Management Performance essentials

In addition, on-line worksheets and demos exist, and can be downloaded for:

Automotive demo
Fair Housing essentials and worksheets
Leasing essentials worksheets
Leasing performance essentials worksheets
Management performance essentials worksheets
Multifamily demo for essentials
Telephone essentials worksheets

For more information about the Learning Management System and to inquire about registering your team for training classes please call toll-free (877) 897-1819, or email jsage@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Yellow page value tracking

Sat, 09 May 2009 02:00:33 -0700

LOS ANGELES, CA, July 21, 2003 - CallSource announced its latest offering to the yellow page industry today at the Kelsey Group Directory Driven Commerce 2003 Conference in Denver.

CallSource's latest application enables publishers to use an intuitive web-based, call-tracking tool to provision their own local and toll-free tacking numbers in real time. Our self-service application presents local and / or toll free numbers based on the advertisers termination number. Calls are instantly routed to the CallSource proprietary reporting engine so that advanced caller details can be captured and reported. The call instantaneously rings to the advertiser. "The process is seamless," states Jerry Feldman, CEO of CallSource.

"Our publishing clients use our proof of value data to significantly boost their bottom line with minimal expense," continues Feldman. "We currently track calls for many top media companies including Verizon, CitySearch, Primedia, and Classified Ventures."

With CallSource tracking, clients report leads delivered to their advertisers with 100% accuracy. CallSource reports total calls (by day and by hour), demographics, zip code analysis and, when available, caller ID with name and address look-up. Our numbers and reports are delivered in print, by email, web, fax or via XML for easy integration.

CallSource helps publishers:

Prove lead-generating effectiveness and ROI
Demonstrate cost-per-lead advantages over other media
Convince skeptical first-time advertisers to buy
Up-sell, cross-sell
Reduce credit risk

CallSource customizes the easy-to-use application to capture data that is unique to each publisher. For example, ad sizes, headings and program types. CallSource also customizes its detailed marketing reports so that the publisher can position themselves as a consultative resource to their advertisers.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource impacts bottom-line results

Sat, 09 May 2009 02:00:02 -0700

LOS ANGELES, CA, July 10, 2003 - CallSource, the leading provider of performance management solutions, announced today the release of their Telephone Performance Analysis program for clients. TPA, based on review of calls, coaching, analysis and training, captures a complete picture of how employees communicate with clients and sell to potential customers.

"After years of providing call tracking data, we have expanded support to our customers," explained Jerry Feldman, President and CEO of CallSource. "Today's CallSource offers training, improvement tools and coaching. Our clients know what advertisements are drawing calls, and when the calls come. But what happens during the call? In particular, how do those employees sound on the telephone-and how can they do their jobs more efficiently?"

Telephone Performance Analysis involves a blend of several consultative functions. CallSource monitors incoming calls over a pre-determined number of days. A complete analysis, executive summary and targeted training strategy are developed in order to best train your team. CallSource personnel can then work "hands-on" with your organization to improve skill sets and impact the bottom line. Telephone Performance Analysis is an actionable training tool that will help your organization improve performance.

For more information about Telephone Performance Analysis, and to inquire about registering your team, please call toll free (877) 897-1819 x4774, or email jsage@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

100+ earn CallSource Certification

Sat, 09 May 2009 01:59:20 -0700

LOS ANGELES, CA, May 6, 2003 - CallSource, the leading provider of marketing, sales and training solutions for organizations in the multi-family industry, announced today they have officially issued CallSource Certification awards to over one hundred property management professionals in the multi-family industry.

"CallSource partnered with 35 different organizations in our multi-family industry to provide informative and stimulating training classes in an online environment," said Jerry Feldman, President and CEO of CallSource.

"CallSource Certification is a detailed program that promotes the key strategies of property management. These strategies ensure that performance improves, and more apartments are leased. We are proud of our customers, their employees, and our CallSource team members who collaborated to certify so many management professionals."

The CallSource Certification program consists of the following training sessions:

Telephone essentials, presenting telephone techniques used by Leasing Super Stars
Leasing performance essentials, which teaches leasing and management teams to stand head and shoulders above the competition
Management performance essentials, designed for multi-site supervisors, training and marketing directors and any other team member using the Internet to evaluate the results of marketing and advertising campaigns
Leasing essentials, complete training on CallSource services, for the onsite staff of all new and existing CallSource clients

For more information about CallSource Certification and to inquire about registering your team for CallSource Certification please call toll free (877) 897-1819 x4774, or email jsage@callsource.com.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

CallSource buys ApartmentJobz.com

Sat, 09 May 2009 01:57:40 -0700

AGOURA HILLS, CA, May 1, 2003 - CallSource, multifamily's long-held standard for call tracking and performance management, announced the successful acquisition of the Atlanta-based company, ApartmentJobz.com today. The purchase was made in line with the CallSource's continuing development of logical, integrated services for multifamily.

As a roll out to the purchase, CallSource is offering a free 4-course training program to anyone posting their resume on the site in the month of May. At the completion of the teletraining courses, a certification emblem will be added to their listing on the site.

Applicants should contact JSage@CallSource.com to post their resume and sign up for training, or call 866.225.5616.

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com

Oakwood brings on CallSource

Sat, 09 May 2009 01:54:56 -0700

LOS ANGELES, CA, April 7, 2003 - CallSource, the leading provider of marketing and training solutions for organizations in the multi-family industry, announced today that Oakwood Worldwide, the leading global provider of corporate housing, has selected CallSource as its provider of basic Fair Housing training.

CallSource will provide 30 interactive Fair Housing sessions via the Internet. In addition, CallSource will provide one training session each month on an ongoing basis. Each class is customized for Oakwood Worldwide and presented by CallSource training professionals with over 60 years of property management and leasing experience.

For the last three years, Training Magazine has recognized Oakwood for having a "Top 100" corporate training program for its "Excellence in Training & Organizational Development." This ranking is of organizations that excel at developing human capital.

"CallSource continues to provide stimulating training classes in an online environment for the multi-family industry," said Jerry Feldman, President and CEO of CallSource. "The basic Fair Housing sessions we deliver will ensure that Oakwood has the best resources and knowledge going forward."

About CallSource

Elliot Leiboff

CallSource

Chief Strategy Officer

888-668-0766

marketing@callsource.com