Resource Center - Industry Articles
101 Social Media Success Tips Done right, online networking boosts dealers’ revenues
by Jason Lancaster, March 12 2010
Many dealers have used social media to sell replacement parts, after-market accessories, maintenance, repairs and vehicles – basically, everything they offer. Read More »
Which First, SEO or SEM? 5 things you need to know before investing in either
by Jason Lancaster, March 12 2010
Search engine optimization (SEO) and search-engine marketing (SEM, also known as PPC or pay-per-click advertising) are powerfully simple. Using SEO and SEM, you can put your business directly in front of potential clients at the precise moment that they are looking for your product or service. This is the definition of targeted marketing, and most industries find that both SEO and SEM offer an excellent return on investment. Read More »
Dr Ann Kwinn PhD
by , June 16 2009
*How Not To Waste Money on e-Learning that Doesn't Work* Read More »
Deanna Kawasaki
by , June 16 2009
*How To Use The Power of Analytics For Smart Ad Spending* Read More »
Jason Scinocca
by , June 16 2009
*Stop Placing Your Network Performance And Security At Risk* Read More »
A Wake-Up Call to Whiners!!
by Dave Anderson , May 15 2009
If you still don't believe that we've devolved into a society of victims, whiners and wimps, the buzz of bawling and babbling in the Big Easy during the recent NADA Convention would have convinced you otherwise. I am addressing this article to whiners. While you are probably not one, you most likely know one. If this is the case, please feel free to share these four points with them. It may not shake them out of their denial, but you're likely to feel better as a result. In fact, it was therapeutic for me just to put these thoughts down on paper. Read More »
Increase Service Sales & Profits: Easy as 1-2-3!
by Randy Johnson, Founder and President, Car People Marketing , May 15 2009
What if I told you there was a way you could instantly increase your service department's sales and profits and what if I told you anyone can do it and that it was as easy as 1-2-3...would you believe me? Sound too much like a Sham-wow commercial or a TV offer - well stay with me camera guy, this isn't a joke and it isn't rocket science and it isn't $19.95 if you call right now. It is however, powerful stuff that works, so stay tuned. It's all about customer retention and service traffic. Read More »
What’s In YOUR Dealer Agreement?
by Thomas B. Hudson, May 15 2009
Looked at your dealer agreement with your financing sources lately, Bunkie? I'll bet you Mama's cornbread recipe that, in that agreement, your dealership makes a representation and warranty that it has complied with all state and federal laws in connection with the retail installment sales contracts that you sell to the financing source. Read More »
Ways To Control Operating Expenses, Part 2
by Doug Chasick, The CallSource Apartment DoctorTM, May 15 2009
11. Make sure the lights are going on and off at the proper times, which obviously change through out the year. Also, adjust timers after the power has been out. 12. The Service Technicians should note on the service request any problems that might have been caused by the resident (broken window, hole in door or wall, stopped up toilet, etc). It should be the manager's job to speak with the resident to determine if they should be charged for the repair or, in the case of a move-out, have money deducted from their security deposit. Be careful not to be too "hard nosed" in this area; you probably don't want to penalize someone and risk losing an otherwise good resident over something they may have broken inadvertently. 13. If your company manages several properties in one area, purchasing could be combined to get a greater quantity discount. It is sometimes cheaper and easier to pick the stuff up instead of having it delivered, or to have it delivered to a central location and then have each property pick up their orders. Here are some great maintenance purchasing and monitoring websites that you should know about: www.sitestuff.com, www.ebuyexpress.com, http://www.corrigo.com/ Read More »
Covering Your Backend with a Strong Frontend
by Raymond Stein, SVP of Operations, BYL Collection Services, LLC Operations Compliance, May 15 2009
I manage operations for a collection agency. Lately, every article of information within my industry shows the same universal analysis: delinquencies are on the rise but collection rates are down. This means that my peers and I will see more of the same accounts we've seen in the past, but not realize the same rates of collection success. As a logical countermeasure to this news, credit granters and collection agencies are tooling and retooling backend collection strategies to stave off pending losses and better recover realized losses. Read More »
