Resource Center - Industry Articles
The 3 Most Important Things in Real Estate
by Douglas D. Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, The Apartment Doctor™, April 28 2009
Yes, I know: location, location, location - but we're not buying or building it right now, we're managing it, so I repeat, inspect, inspect, inspect. My old boss used to tell me "you can't expect what you don't inspect." So get out from behind that desk and out on the property! Read More »
Apartment Security- Unauthorized Occupants
by Chris E McGoey, CPP, CSP, CAM, December 9 2008
Rental housing crime studies have repeatedly shown that moderate to high-crime problems can usually be traced back to a small percentage of residents. Those causing the crime problems are often the acquaintances, ex-spouses, or boyfriends of a legal resident who decided to move in without your permission. Read More »
Part II: Well I Didn’t Know I Couldn’t Do That...” and Other Famous Last Fair Housing Words
by Douglas D. Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, The Apartment Doctor™, March 9 2009
Attitude Is Everything: Since most Service Team members don't get much (any?) Customer Service training; let's talk about attitude for a moment. The old cliché holds true here: "Reality is perception and perception is reality". When a person perceives being treated differently, they will usually make up their own reason for why they are being treated differently - and that reason could be "Because I'm a member of a "Protected Class". That different treatment includes attitude, body language and overall demeanor; if the Service Technician seems to be friendly and outgoing to everyone EXCEPT Mrs. Smith, then in the absence of an explanation to the contrary, Mrs. Smith may think it's because she is a member of a protected class. Read More »
Generate Revenue With Your Web Site
by Paul Thompson, President and Creative Director 72 Advertising, December 5 2008
Pack your web site with straightforward, timely data, information that invites comparison and straight talk. As the founder of 72 Advertising, a full-service web site marketing firm for the automotive sector, I must say that advice is golden. Remember, your web site is the first thing many people will ever discover about your business. Make the first impression unique, irresistible, and make it last. Read More »
"CUSTOMER SERVICE 101"
by Douglas D. Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE , September 17 2008
"Hey Doug, now that I've cultivated all those customer complaints, what the heck do I do with them?" Glad you asked! Read More »
"CUSTOMER SERVICE 101" Part 2
by Douglas D. Chasick, CPM®, CAPS, CAS, Adv. RAM, CLP, SLE , October 9 2008
11. Always remember YOU ARE SELLING! Every conversation you have is a sales conversation. You are selling them to pay their rent, follow the rules, etc. The ultimate goal of all these sales conversations is you selling them on RENEWING THEIR LEASE. Read More »
Decreasing Operating Costs
by Dee Strong is the President and founder of Multifamily Strategic Advisors, September 9 2008
Dee Strong is the President and founder of Multifamily Strategic Advisors, a national consulting firm specializing in increasing return on investment for multifamily assets. Read More »
Defend Your Turf!
by Dan Beres, December 10 2008
It's really no secret that business is extremely tough right now. It's hard enough to get customers in your dealership when business is going well and now, as our country faces a real recession, it will become increasingly more difficult to get customers to spend money. Read More »
DePuzzling Human Behavior
by Karla Brandau, CSP, March 25 2009
Organizational camaraderie and productivity involve relating to others across a chasm of significant behavioral differences. Improving your "People Skills" helps you figure out how to bridge the gap between yourself and others thereby making the organizational climate more supportive and collaborative. Read More »
A DIFFERENT PERSPECTIVE
by Amy Earp, August 6 2008
Amy Earp brings more than 16 years of experience in sales and marketing to her position as Director of Client Strategy and Implementation for CallSource. She has held positions in property management as an Account Executive and a Director of Education. Amy also served as the Director of Marketing & Creativity for Sawyer Realty Holdings LLC, where she led an award-winning, in-house graphic design and marketing team. Read More »
