Quick Read September

Exciting OEM News

Various initiatives are now underway with OEMs to establish CallSource as the #1 provider of premium Call Lead management products and services. Most, if not all initiatives, include CallSource's unique and comprehesive Call Lead management platform including DealSaver.

Stayed tuned for more information or if you have any questions please contact Dana Blommel at dblommel@callsource.com in our Automotive Division.

CallSource is proud to be a part of these important advertising and marketing initiatives with OEMs at both the national and regional level.

Effectively immediately, all General Motors dealers participating in the GM "in-market Retail" (iMR) co-op program are eligible for reimursement for any CallSource tracking product.

Dealer Spotlight - Johnny Dudley

Chris Leith Automotive

Chris Leith Automotive in Wake Forest, North Carolina is part of the Leith Group, which has been in business since 1969. Its operations manager, Johnny Dudley, has been in the automotive sales and management arena for more than twenty years. He oversees the daily operation of the dealership’s Kia, Dodge and a pre-owned superstore.

When asked for his business philosophy, Johnny gives one word… “Commitment.” And his outlook for the automotive industry?… “Bright.”

President, automakers hail new fuel efficiency

Detroit News Washington Bureau - President Barack Obama said the deal cut between his administration and major auto makers, increasing fuel efficiency standards to 54.5 mpg by 2025, will save consumers $1.7 trillion over the lifetime of those vehicles. Read more.

Nicole Linebach - Account Manager - Automotive Division

Nicole Linebach has been an account manager in our Automotive Division for the past year and a half. Her personal business philosophy is to be detailed and efficient when it comes to handling projects and her clients’ requests. “A quick turnaround time is vital for our automotive clients,” she says.

Nicole believes there is always something new to learn about the industry and stays on top of trends. “Every dealer uses our system differently. There’s so many ways we can help them use our CallSource platforms to increase their leads and sales.”

Nicole sights how effective her training has been at CallSource. The company provides ongoing training for employees, so everyone in the department is kept up-to-date on new products and features. “I really like knowing that training is available to me whenever I want.”

“We have a great support team here,” says Nicole. “If we ever have questions, there is always another account or department manager I can turn to. We really do work as a team and always help each other out.”

Many buyers spurn small cars despite high gas prices

Old habits die hard when it comes to choosing a new car. A new survey from consultants AutoPacific finds buyers aren't changing their automotive preferences even in the face of higher gas prices than last summer. While small cars promise high fuel economy, only 16% of respondents said they plan to purchase one for their next vehicle. Read more.