Quick Read November

How to turn callers on the phone into customers in your show room

by Pogo Parr - VP Automotive, CallSource

For success in auto sales, it’s all about making the connection. There are key areas your salespeople should be versed in when handling incoming prospect calls that can make the difference between a lost opportunity and a sale.

Converting phone leads into qualified showroom appointments is pivotal to sales success. Yet independent studies show that only 10% of these leads are actually converted to appointments with a specific date and time. These calls represent literally thousands of appointment setting opportunities missed!  Read the entire article on: The CallSource Auto Blog

CallSource teams up with OEM for major Pilot Study

CallSource has partnered with one of the largest Automotive OEMs in the 90-day Call Lead Management Pilot Program.

As part of the OEMs digital advertising and marketing Initiatives, multiple dealerships across the Southern California and San Diego DMG areas are participating in this complimentary initiative.

The program will focus on the importance of telephone lead management to increase sales opportunities. For the length of the program, participating dealers will have access to lead management services designed to:

  • Enable sales team to convert more leads to appointments
  • Increase sales with improved lead conversion and more “ups”
  • Sort sales, parts and service calls
  • Give dealers a second chance to save lost sales
  • Save dealers time by filtering prospect calls from non-prospect

Smartphone on Your Dashboard? Don't Count On It

By Cars.com's Kelsey Mays

I'm starting at a dashboard display that's been removed from a car and mounted on a table for journalists, investors and engineers to sample. On it is an enlarged version of a Samsung smartphone home-screen, plugged right into the "car." There are applications aplenty, with touch-screen dragging, maps, email and more. I surf the web to CNN.com. The guy after me boots up Angry Birds and takes a flick. Wood pillars splinter and green pigs disintegrate.

Is there a day when you'll park your car, and all of this could happen on its dashboard? Yes. Is that what most consumers will choose to do? Probably not.  Read the full blog here.