News
June 1 2009
First quarter, 2009 Multifamily Industry
CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q1, 2009 Telephone Performance Analysis (TPA) Industry Report Card.
The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively leasing professionals are answering telephone leads. The findings in the current Report Card are based on a review of 74,043 calls for more than 1,179 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and
leasing of multifamily properties.
Among the survey findings:
- Only 31% of calls from qualified apartment seekers were converted to appointments.
- 3,501 appointment-setting opportunities were missed.
- 1,225 fewer leases were written as a result.
- Total lease revenue lost by these communities: $ 14,469,759*
*Total lost revenue based on Industry averages
"The report reflects the ongoing trend of revenue losses that has impacted the multifamily industry throughout last year, and continues throughout this first quarter," states Jerry Feldman, CEO of CallSource."Once again, this erosion in revenues is connected to an industry-wide problem rampant among leasing professionals - the lack of the skills necessary to close a higher percentage of sales and deliver an acceptable return on investment."
"It's incumbent on leasing professionals to increase their effectiveness as sales agents by first correct training deficiencies. That is what will determine who stays on top of this competitive market."
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q1, 2009 IRC or past issues of the Industry Report Card, please call CallSource at 888-668-0766 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1994. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improveorganizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
