News
April 20 2005
CallSource sponsors NASCAR® driver Deborah Renshaw, BRH2 racing team
WESTLAKE VILLAGE, Calif., April 20, 2005 — CallSource announced today its sponsorship of NASCAR® driver Deborah Renshaw and her BHR2 racing team.
CallSource, which provides call tracking, performance analysis and employee training services, will be an associate sponsor for the remainder of the 2005 racing season and the primary sponsor of Renshaw's upcoming race at Lowe's Motor Speedway. Renshaw (www.deborahrenshaw.com) competes in the NASCAR Craftsman Truck Series as the driver of the #8 Dodge Ram.
"We're honored to support Deborah Renshaw and the BHR2 team," said CallSource CEO Jerry Feldman. "Deborah is one of the most promising drivers on the NASCAR circuit today, a charismatic personality and a talented businesswoman. We applaud NASCAR's commitment to improving diversity in the sport, and hope the resources of CallSource will help ensure Deborah has every opportunity to achieve her dream of becoming a racing champion."
A 28-year-old native of Bowling Green, Kentucky, Renshaw began her racing career in 1999, after earning a bachelor of business administration and an associate's degree in automotive marketing from Michigan's Northwood University. A graduate of the Lyn St. James Driver Development Program, (www.lynstjames.com) Renshaw entered the Craftsman Truck Series in 2004. She has earned three top-20 finishes in 18 total starts with a career-best finish of 15th at Martinsville Speedway in late October. At Darlington Raceway, she became the first woman to lead a lap in a Craftsman Truck Series race.
"We're excited to have CallSource come on board with us early in the racing year," said Renshaw. "The company and its employees have a lot of enthusiasm for this program and I think we will have a lot of fun together. As a team we look forward to representing CallSource in a professional manner and helping the company achieve its marketing and sales goals."
Renshaw and her team will next appear in action with CallSource as their newest sponsor April 30, 2005 at the Gateway International Raceway in St. Louis, Mo., for the running of the Dodge Ram Tough 200. CallSource will kick its sponsorship into high gear on May 20 at the Lowe's Tailgate 200 in Charlotte, N.C. There, the company will be showcased as the primary sponsor of Renshaw in her #8 Dodge truck, which will be customized for the race with prominent CallSource graphics.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
