News
April 23 2009
CallSource Level 4 Training – Pathway To Results
Westlake Village, Calif. — April 22, 2009 — CallSource, the industry leader in call tracking, performance evaluation, and sales training, today announced the achievement of Level 4 TrainingSM via its ground-breaking ResultsSM System, which incorporates Donald Kirkpatrick's Four Levels of Training Evaluation: "Reaction," "Learning," "Behavior," and "Results."
CallSource has integrated the noted training pioneer's four-level model into its seamless marketing, sales, training and management system. Kirkpatrick's model is the most widely used paradigm for evaluation of training and development and is considered the industry standard throughout the training world. Each successive level represents a more precise appraisal of the effectiveness of a training program. CallSource is unique in its ability to deliver and demonstrate Level 4 Training.
Dr. Ann Kwinn, CallSource VP of Interactive Learning, notes: "Many companies evaluate their training with Level 1 course evaluations or "smile sheets," which ask students to give their subjective opinion of a course. Others realize the importance of Level 2 evaluation, consisting of an end-of-course test to measure the acquisition of knowledge. All CallSource's courses include this type of test, plus pre-tests that serve as a knowledge baseline. What is highly unusual, if not unique, is CallSource's ability to provide behavioral measures of how employees perform on the job (Level 3) and a "Level 4" evaluation of whether or not their clients achieved their desired business results."
Developed over 15 years and based on the review of millions of calls, CallSource's system goes beyond simple lead tracking and standard, off-the-shelf training to provide marketing analytics, lead management, telephone performance analysis for Level 3 evaluation, plus individualized education and continuous feedback. Each employee has access to an individual "My Training" Web page, displaying course assignments, completion due dates, and test results. Integration with a client's existing management software automates collection of data for the Level 4 evaluation.
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
