CallSource^® Aim Higher

July 7 2009

CallSource® Introduces iReview(sm) Product

Westlake Village, Calif. - July 7, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the introduction of iReview^SM.iReview is a quick and easy way for companies to review their sales team's interaction with callers by using Web-based tools to help select and evaluate employees' individual call-handling performance.  iReview:

• Improves call-to-appointment ratios
• Uncovers skill gaps and identifies training opportunities
• Helps retain employees by empowering them to succeed
• Identifies best practices for replication

Calls are recorded and coded by employee, allowing managers and trainers to conveniently review and score calls. A report card is generated for each person whose calls are reviewed.

"The ability to correct performance problems and recapture lost sales opportunities is crucial to the viability of every business," states Jerry Feldman, CallSource CEO. "This product delivers the means to do just that."

Elliot Leiboff, CallSource Chief Strategy Officer, notes, "Because iReview establishes a baseline and then measures employee performance on an ongoing basis, businesses can finally know exactly how effective their training is and can quickly focus training where it's needed most.  It's an invaluable management tool."

About CallSource
CallSource provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and 7,000,000 phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.

CallSource also offers performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.