News
January 30 2009
4th Quarter, 2008 Multifamily Industry Report Card Now Available
Westlake Village, Calif. - January 30, 2009 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q4, 2008 Telephone Performance Analysis (TPA) Industry Report Card.The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 60,927 calls for more than 1,060 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.
Among the survey findings:
- Only 23% of calls from qualified apartment seekers were converted to appointments
- 19,762 appointment-setting opportunities were missed
- 1,994 fewer leases were written as a result
- Total lease revenue lost by these communities: $ 27,545,272*
*Total lost revenue based on Industry averages
"The report demonstrates the continuing trend of revenue losses that has plagued the multifamily industry throughout 2008," states Jerry Feldman, CEO of CallSource. "This poor performance is linked to an industry-wide problem shared among leasing professionals - many lack the skills necessary to close a higher percentage of sales."
"To achieve real, long-lasting success in this tough, competitive environment, leasing professionals must first correct training deficiencies in order increase their effectiveness as sales agents."
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q4, 2008 IRC or past issues of the Industry Report Card, please call CallSource at 888-668-0766 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system designed to track, measure, train and manage your team. CallSource offers the industry's best and most extensive eLearning courses, including self-paced and instructor-led. We have trained tens of thousands of multifamily professionals since 1995. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, tools and education to convert more callers into customers, and U.S.-based call centers to respond to after-hours and overflow call traffic. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
eleiboff@callsource.com
