News
October 22 2008
3rd Quarter, 2008 Multifamily Industry Report Card Now Available
Westlake Village, Calif. - October 22, 2008 - CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q3, 2008 Telephone Performance Analysis (TPA) Industry Report Card.
The Telephone Performance Analysis Industry Report Card, published quarterly, is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 55,461 calls for more than 990 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.
Among the survey findings:
- Only 21% of calls from qualified apartment seekers were converted to appointments.
- 10,862 appointment-setting opportunities were missed.
- 2,123 fewer leases were written as a result.
- Total lease revenue lost by these communities: $29,320,390*
*Total lost revenue based on Industry averages
As evidenced by this latest report, leasing professionals continue to lack the skills necessary to prevent the ongoing loss of revenues. To maximize their success in this tough, competitive environment, it's essential for leasing professionals to correct training deficiencies in order increase their effectiveness as sales agents.
"The Industry Report Card casts the spotlight on lead-handling problems still rampant among property owners and managers throughout the multifamily industry," states Jerry Feldman, CEO of CallSource. "The industry must do a better job of training its leasing professionals and analyzing their performance on an ongoing basis."
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The Industry Report Card (IRC) is now published quarterly and available free of charge. For a copy of the Q3, 2008 IRC or past issues of the Industry Report Card, please call CallSource at (866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
