News
November 6 2008
3rd Quarter, 2008 Automotive Industry Report Card Now Available
Westlake Village, Calif. — November 6, 2008 — CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q3, 2008 Telephone Performance Analysis Industry Report Card (IRC).
The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 18,855 calls nationwide. Each call is reviewed using a survey created by highly experienced industry professionals.
"In October, U.S. auto sales fell to their lowest level in 17 years. The U.S. automotive industry is experiencing fallout from a financial crisis that continues to have far-reaching effects on current and future earnings. Businesses that survive through this difficult period will be able to leverage the skills of their most important front-line assets - their employees - to ensure they're doing everything in their power to make the most of every sales opportunity," states Jerry Feldman, president of CallSource. "The answer to reducing lost sales opportunities lies in having an ongoing program to evaluate, train and coach dealership staff."
The most recent Industry Report Card highlights the continuing cost of missed opportunities. This last quarter's report identified 1,588 missed appointment-setting opportunities, resulting in 397 lost sales. This translated into lost gross profits of $646,713 on $8,638,720 of lost revenue.
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is published quarterly and is available free of charge. For a copy of the Q3, 2008 IRC or past issues, please call CallSource at (866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
