News
August 14 2007
2nd Quarter, 2007 Multifamily Industry Report Card Now Available
Westlake Village, Calif. — August 14, 2007 —
CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q2, 2007 Telephone Performance Analysis (TPA) Industry Report Card.
The Telephone Performance Analysis Industry Report Card is designed to provide an objective report of how effectively Leasing Professionals are answering telephone leads. The findings in the current Report Card are based on a review of 18,325 calls for over 611 communities nationwide. Each call is reviewed using a survey created by industry professionals with a combined total of more than 150 years experience in the successful ownership, management and leasing of multifamily properties.
"The Industry Report Card is an invaluable tool for property owners and managers throughout the multifamily industry," states Jerry Feldman, president of CallSource. "It brings to light the effects of inadequate training of leasing professionals."
In the most recent report card it concluded that out of 443 communities surveyed, 1172 appointment-setting opportunities were missed resulting in 410 fewer leases being written for a total of $4,349,280 loss in revenue.
"The results are often eye-opening for our multifamily customers," says Feldman. "Simple call tracking and training programs can make a huge difference in the revenue gained or lost in the multifamily industry."
CallSource has been tracking and evaluating industry statistics for over 11 years. The Industry Report Card is now published quarterly and available free of charge. For a copy of the Q2, 2007 or past issues of the Industry Report Card, please call CallSource at (866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource delivers ResultsSM, the first and only integrated marketing, sales, training and management system. CallSource offers the multifamily housing industry's best and most extensive eLearning courses. The company also provides custom course development and training for numerous other industries. CallSource has trained tens of thousands of business professionals. With redundant, carrier-class networks in Burbank and Chicago, CallSource tracks over 500,000 ads for over 10,000 companies across the U.S. and Canada.
CallSource also offers expert statistical and performance analysis services to help clients improve marketing and call-handling effectiveness, and tools and education to convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
Media contact:
Elliot Leiboff
CallSource
President
888-668-0766
marketing@callsource.com
