CallSource^® Aim Higher

February 3 2012

CallSource® Sells Multifamily Housing Division

CallSource®, Innovators in lead management, business analytics, marketing solutions and employee training has sold its Multifamily division to Mike Mueller, an Arizona-based technology pioneer and entrepreneur.

Westlake Village, CA – February 3, 2012 – CallSource®, Innovators in lead management, business analytics, marketing solutions and employee training has sold its Multifamily division to Mike Mueller, an Arizona-based technology pioneer and entrepreneur.

Mueller's company will provide CallSource services exclusively to the multifamily industry and CallSource will continue to operate in multiple vertical markets outside multifamily; including Automotive, Healthcare, Home Improvement, Media and Advertising, and others.

For more than 20 years, the CallSource Multifamily division has provided apartment owners and property managers with technology and services that monitor marketing ROI and telephone performance, and offer individualized employee training to improve leasing and retention results.

“Mike and I have known each other for fifteen years,” stated Jerry Feldman, CallSource CEO. “We are excited to have him take our services to the next level.” “The CallSource Multifamily business aligns perfectly to my history of innovating consumer-centric marketing and leasing solutions,” added Mueller, who will serve as president and CEO of the new company.

The CallSource Sales and Training teams will remain intact and continue providing the same level of service for which CallSource is famous.

“We are proud of the amazing technology we have developed over the years,” stated Feldman “But I believe it is our talented and experienced employees who really deliver the results. I pledge to do everything possible to assure a smooth transition and support the new owners in delivering better-than-ever service to the Multifamily Housing industry.”

In addition to Mike Mueller, the new management of CallSource Multifamily will include Mark Sadosky, chief sales and marketing officer, Len Ksobiech, chief financial and operating officer and Doug Chasick, chief learning officer

About CALLSOURCE - CallSource® is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

CallSource Media Relations:

Elliot Leiboff

eleiboff@callsource.com

(800) 500-4433

February 3 2012

CALLSOURCE RECEIVES “HIGHEST RATED” DRIVINGSALES DEALER SATISFACTION AWARD

CallSource® Ranked #1 in Dealer Satisfaction in Call Management Category

Westlake Village, CA – February 3, 2012 – CALLSOURCE is the recipient of the “Highest Rated” Call Management Award in the third annual DrivingSales Dealer Satisfaction Awards. CallSource received the highest dealer satisfaction ranking in the Call Management category, as determined by the thousands of auto dealers who are part of the DrivingSales.com community. 

“At CallSource we provide our dealerships with the tools they need to manage their telephone leads and maximize their marketing spending,” said Elliot Leiboff, president of CallSource. “We are honored to receive the DrivingSales Dealer Satisfaction Award again this year, because it means dealers are successfully implementing our solutions to increase their sales revenue and improve the quality of their customer service.”

CallSource is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

The DrivingSales Dealer Satisfaction Awards, presented in conjunction with the 2012 National Automobile Dealers Association (NADA) Convention & Expo, measure dealer satisfaction by allowing dealers to rate and review their vendors at DrivingSales.com Vendor Ratings, the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons. The awards also incorporate the results of the 2011 Vendor Ratings survey, which was deployed to nearly 18,000 dealerships nationwide.

“We are proud to present the DrivingSales Dealer Satisfaction ‘Highest Rated’ Call Management Award to CallSource for achieving the most coveted accolade of all, the satisfaction of its dealer customers,” said DrivingSales CEO and Founder Jared Hamilton. “This award, based on the direct input of the dealer community, recognizes service providers like CallSource who are leading the way in innovation, performance, and customer service. We congratulate CallSource on excelling in meeting and exceeding the needs of its dealer customers.

Full award results are available online at http://dealersatisfactionawards.com/. Broadcast coverage of the DrivingSales Dealer Satisfaction Awards ceremony will be available at www.drivingsalestv.com following NADA. 

About CALLSOURCE - CallSource® is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

About DrivingSales Vendor Ratings

DrivingSales Vendor Ratings at is the industry’s only neutral, comprehensive vendor rating forum featuring real-time peer reviews and honest competitor comparisons “searchable by category, company or rating” and is one of the most popular features of DrivingSales.com. Dealers are asked to rate their vendors on a 1-5 star scale, including whether they would recommend the vendor product to colleagues, and why they would or would not recommend the product.

About DrivingSales.com

DrivingSales is the auto industry's fastest-growing, most influential trade media property focused on delivering actionable profit-building information and business intelligence to auto retailers and industry professionals. Approximately, one in every four dealerships in the United States has a registered member in the DrivingSales community.

DrivingSales' information network includes flagship property DrivingSales.com (www.drivingsales.com), the world's largest car dealer social network; DrivingSalesTV (www.drivingsalestv.com), an interactive web channel which helps car dealers and auto professionals keep tabs on their industry and emerging technologies 24/7; DrivingSales University, an on-demand training platform where dealerships learn the latest web strategies from top e-commerce experts; DrivingSales Executive Summit (DSES) the industry's leading conference where progressive dealers collaborate and learn from world renowned experts, and DrivingSales Dealership Innovation Guide, a quarterly free publication featuring case studies of the industry's most innovative dealerships, solutions and best practices.

CallSource Media Relations:

Elliot Leiboff

eleiboff@callsource.com

(800) 500-4433

DrivingSales Media Relations:

Melanie Webber (melanie@mwebbcom.com), mWEBB Communications, 424.603.4340

Angela Jacobson (angela@mwebbcom.com), mWEBB Communications, 714.454.8776

January 23 2012

CallSource DealSaver Mobile App Now Available in The App Store

The Only App for Sales, Parts and Service that lets Auto Dealerships Recover Lost Revenue Opportunities from Anywhere - at Any Time

Westlake Village, CA – January 23, 2012 – CallSource®, Innovators in lead management, business analytics and employee training solutions, has launched its new DealSaver® mobile application for the auto industry.  The App alerts dealerships of any missed revenue opportunities in the sales, parts and service departments.

Now available for both 3G and 4G iPhones, with Android capabilities soon to follow, the DealSaver App is the first to deliver such alerts directly to a Smartphone to any CallSource call tracking and DealSaver subscriber.

DealSaver, from CallSource, reviews incoming calls to a dealership and identifies missed revenue opportunities. It promptly sends an alert to notify the appropriate manager in time to save the deal. Alerts include caller contact information, analyst notes and a recording of the call.

“What is exciting about the App,” says Pogo Parr, Vice President of CallSource Auto Division, “is the freedom and convenience it gives to dealers. Now they can recover lost sales, assign ownership and call customers back no matter where they are. The App makes ‘desking deals’ a thing of the past.”

With a touch of the Smartphone display, the App lets users return customer calls, assign follow-up to an employee, view reports of lead assignments and follow-up calls and review alert activity.

“Many revenue opportunities are lost in the parts and service departments as well,” adds Elliot Leiboff, CallSource president. “The DealSaver App delineates which incoming calls are for sales and which are for service or parts and then instantly alerts the appropriate person. More than just a time-saving feature, the App allows every department at the dealership to be more readily available to their customers.”

To find out more about the new DealSaver mobile App - visit http://mobile.callsource.com

CallSource® is celebrating 20 years delivering actionable business intelligence and powerful marketing, sales, and training tools. CallSource solutions ensure that every lead is tracked, every call is recorded and every opportunity is followed up. They help you make information-based decisions resulting in increased return on investment and improved business results.

January 13 2012

Employee Spotlight

Tammie DiPiazza joined the CallSource Auto Division in November as our new regional account manager in the Michigan area. Prior to joining us, Tammie worked with AutoTrader.com was with Auto Mart for 12 years.

Jennifer Verbrugghe has been promoted to regional sales director – Automobile Division

January 2012 – EMPLOYEE SPOTLIGHT with Jennifer Weiler

How long have you been working in the Automotive Industry? 
J: A few months after I graduated college at Mount Saint Mary's University in Maryland I moved from my hometown in southern New Jersey to Myrtle Beach, SC where they launched an AutoMart Magazine publication (started by Aynsley Zulpo, CallSource employee in the automotive division) I worked there for 4 and a half years until they ceased printing in 2009. I was then given the opportunity to transfer to AutoTrader.com where I worked for the past 3 years until coming on board CallSource in December.

What is your personal business/work philosophy?
J: Growing up with a dad who owns his own business and in a competitive Italian family, I was raised to have a strong work ethic and integrity in business.

What has been the key to your success over the years? 
J: I constantly push and challenge myself to see what I can accomplish. Also, always doing what's best for the company and what’s best for the dealer is always a standard that has gained me a great deal of respect with clients.

What do you believe is the biggest advantage the CallSource suite of products brings to our dealers?

J: Being in the automotive and advertising side of the business the last several years has allowed me to see the benefits and advantages CallSource brings to the table. DealSaver, especially, is a tremendous product for any dealer who has a million things to do and not enough time in the day! This product allows us to be the eyes and ears that every dealer needs to better their business.

What do you like to do when you are not working? 
J: When I'm not working I love to spend time with family and friends, cook, go to the movies, travel, and volunteer. My husband and I are very involved in the lives of middle and high school students and I have a passion to empower and encourage young girls to thrive.

Tell us a little about your family?

J: My husband, Brian and I were high school sweethearts and have been happily married for the last 5 and a half years. 

August 8 2011

2nd Quarter, 2011 Multifamily Industry Report Card Now Available from CallSource®

For Immediate Release - Westlake Village, Calif. CallSource®, the leader in performance management and employee training, business analytics and marketing solutions, today announced the availability of its Q2, 2011 Telephone Performance Analysis (TPA) Industry Report Card.

Published quarterly, the Industry Report Card is designed to provide an objective report on how effectively leasing professionals across the industry are answering telephone leads.  The findings in the current issue are based on the review of 148,321 phone calls for more than 1,403 multifamily communities nationwide.  Each call is reviewed using a survey of best practices created by industry professionals in the ownership, management and operation of apartment communities.

Among the survey findings:

• 58% of the time the leasing professional obtained caller’s name
• 37% of the reviewed calls were converted to appointments
• 2,154 appointment-setting opportunities were missed
• 538 fewer leases were written as a result
• $6,358,018 in total lease revenue was lost*

“These findings clearly demonstrate that, despite significant growth and recovery in the multifamily apartment industry, many companies would benefit from the services we offer,” commented Jerry Feldman, CallSource CEO. “By improving the telephone performance of their leasing staff, companies can better leverage this market up trend to increase occupancy in their communities and even consider raising rents.”

The CallSource Industry Report Card (IRC) is published quarterly and available free of charge.  For a complete copy of the Q2, 2011 IRC, or for past issues, contact a CallSource advisor at (888) 453-8650 or download your free report

*Total lost revenue based on industry averages.

About CallSource®

CallSource delivers Results ,

the first and only integrated sales, marketing, analytics, and training system.  This groundbreaking solution goes beyond call tracking and reporting to provide continuous monitoring of telephone performance and can work seamlessly with any lead tracking provider. In addition, it offers targeted, individualized training and feedback to improve leasing and retention results every month.

CallSource offers the most extensive eLearning courses, including self-paced and instructor-led.  Its’ easy-to-use Learning Management System and industry-leading eLearning content are so effective, the National Apartment Association’s Education Institute has asked CallSource to expand the system for use by the NAA and all of its affiliated associations across the United States.