LeadScore® is a marketing analysis tool that integrates with CallTrack® call tracking and Telephone Performance Analysis®.
Calls are reviewed and sorted, filtering out non-prospects, providing accurate cost-per-lead analysis and sales conversion percentages.
Sales opportunities are forwarded to your lead management database. Reports accurately calculate the number of leads produced by each marketing source, the average time your agents spend on a sales call, and your true marketing return on investment (ROI).
- Identify your true ROI for each ad source
- Fairly evaluate the effectiveness of your sales professionals
- Focus follow-up efforts on your actual sales opportunities
- Accurately diagnose whether you have lead-quality or call-handling issues
- End finger-pointing between your Marketing and Sales teams
LeadScore helps you to negotiate media pricing based on authentic leads delivered. LeadScore saves you time and effort by identifying your true sales opportunities for review by your sales managers and trainers.