View recorded online events:To view a previously recorded webinar from your desktop, any time you're ready, simply click on > View Webinar.
Pragmatic Advice for the Digital Market Wednesday, February 20, 2008 1pm Eastern Five years ago, most dealers were dragged kicking and screaming toward Internet marketing. Today virtually ever dealer is directly or indirectly reaching consumers online. Not only is the digital world new to auto retailers, it is constantly changing. What was valuable before might not be today. his session will provide dealers with an overview of the digital marketplace as it relates to automotive retailing. It will highlight the latest trends, but more importantly provide attendees with practical approaches to getting the most out of their Internet investment. >View Webinar Internet Marketing to the Max: Generating Leads and Leases in an Online World If you're not promoting your properties where your prospective renters are spending enormous amounts of time --then you're missing out. Google pay-per-click, Craigslist, Facebook Ads along with social networking sites, podcasts and mobile marketing are the new battleground for capturing those precious leads. Join Israel Carunungan, Director of Corporate Marketing of Bozzuto's in an engaging and entertaining look at Internet marketing designed to generate leads and leases for your communities. >View Webinar
How to Avoid the 7 Most Expensive (and Embarrassing) Marketing Mistakes Medical Practitioners Make Every Day If your practice marketing and advertising aren’t delivering the results you’d like, rest assured, you are not alone. Every day, medical practitioners across the US waste their hard-earned money on marketing strategies that were not only ill advised, but doomed from the start. As competition increases and costs escalate, "trial-and-error" marketing has simply become too painful to endure any longer. Join Stewart Gandolf, renowned medical practice marketing expert, as he discusses the seven biggest pitfalls in dental practice marketing and advertising. >View Webinar
Installing a Business Development Center without Breaking the Bank Installing a sound BDC can ultimately lead to greater customer satisfaction and help dealerships develop their business. But, without careful planning, implementing a BDC can be both costly and prone to failure. To find out how to reduce the risk and costs, join Kenneth Kingstad nationally recognized automotive sales and management trainer, as he discusses proven strategies for developing an effective BDC that will give a quick return on investment (ROI). >View Webinar
Stop Wasting Money on Ads that Don’t Work! Internet measurement has pressured all types of traditional media to move toward performance-based models. Not coincidentally, call measurement service technology has evolved over the past few years to give advertisers and marketers unprecedented control over monitoring their advertising ROI. Join Internet advertising expert Dick Larkin, as he explores how to use the latest developments in call measurement to improve lead-to-close ratios, generate exceptional ROI and gain client loyalty. >View Webinar
V.S.I. (Vacancy Scene Investigation): Uncovering the facts and solving the mystery behind vacancy loss
With leasing costs going up, today’s leasing and marketing professionals need to quickly get at the root causes of vacancies and not chase false leads. They need to be V.S.I’s—Vacancy Scene Investigators. But becoming an “effective detective” for your community can be challenging. To learn how one firm has successfully turned their team into vacancy “super sleuths”, join Amy Earp, Director of Marketing & Creativity with Sawyer Realty Holdings LLC for this informative and entertaining online event. See how one of the nation’s premier real estate investment and management firms has put in place the tools, training and management reporting to gain control of their business. >View Webinar
Improving Lead to Lease Closing Ratios - Practical Solutions Meeting Your Lead Response Time Goals If you're like most Management Companies today, you know WHAT your lead response times should be; you just don't HOW to simply and practically get the results you need. How do you handle leads coming in from many different sources, including the Internet, phone and walk-ins? And, how do you get your employees to answer every lead, responsively, in "Internet time". More importantly, how do you get the information you need to track leads, manage your business performance and build upon your marketing investment? For answers to these questions and practical, how-to's for effective lead management, join John Delatte, Vice President of MaxLeases, for this informative webinar. >View Webinar
More Leads, More Loans, More Originations
With the mortgage world turned on its ear, the rules have changed. More than ever, marketing needs to be focused on getting the most of your customers. Simple tactics such as turning your sub-prime loans into FHA-insured loans or implementing reverse mortgages can stabilize your customer base and expand your business. Join Tom Emmerson of Direct Group for this webinar to learn about proven marketing tactics to help you grow and solidify your customer base. >View Webinar
How to Grow Your Business in Today's Residential Market
With the refinancing binge over and the present contraction in residential lending, there's never been a better time to seek out new strategies and tools to grow your business. One overlooked strategy is diversifying into small commercial real estate and income property lending. This under-served segment of the lending community can be the perfect addition to your residential efforts. To find out why, join Art "Ski" Swiatkowski, VP of Business Development with InterBay Funding. >View Webinar
Unlocking the Power of Direct Mail
Little Known Truths About APR
In today's market, it's important to both effectively work with APR, as well as to explain it to your customers in ways they can understand. To learn more about some of the unknown truths about APR and RESPA, along with how to make it simple for your customers, join Steve Driscoll, author of The New Loan Officer's Handbook for Success for a recorded encore of this webinar. > View Webinar
What I Wish I Knew When I Began in the Mortgage Business
Join Christopher Cruise, CMPS and share from his 20+ years experience in the Mortgage industry. Topics discussed include:
> View Webinar
