2nd Quarter, 2008 Automotive Industry Report Card Now Available
Westlake Village, Calif. — August 04, 2008 — CallSource, the industry leader in call tracking, performance evaluation, and training, today announced the availability of its Q2, 2008 Telephone Performance Analysis Industry Report Card (IRC).
The IRC is an objective look at how effectively sales professionals at auto dealerships handle telephone leads. The current findings are based on a review of 16,766 calls nationwide. Each call is reviewed using a survey created by highly experienced industry professionals.
"The automotive industry is facing one of the most challenging periods in its history. Surviving in these times belongs to those companies that are the smartest and most adaptable. And survival goes hand-in-hand with leveraging your most valuable assets - your employees," states Jerry Feldman, president of CallSource. "An ongoing program to evaluate, train and coach dealership staff pays huge dividends by reducing lost sales opportunities."
And the most recent Industry Report Card spotlights the cost of missed opportunities. This last quarter's report identified 2,012 missed appointment-setting opportunities, resulting in 503 lost sales. This translated into lost gross profits of $819,387 on $10,945,280 of lost revenue!
CallSource has been tracking and evaluating industry statistics for nearly 15 years. The IRC is published quarterly and is available free of charge. For a copy of the Q2, 2008 IRC or past issues, please call CallSource at (866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource (www.callsource.com) provides online call-tracking, recording and analytics solutions that allow companies to measure advertising effectiveness, improve return on marketing investment, increase sales and enhance customer service. CallSource tracks more than 500,000 advertisements and seven million phone calls every month for automotive retailers and dealer groups, media companies and advertising agencies, and a wide range of businesses throughout North America.
CallSource also offers expert performance analysis and training to help clients improve marketing and call-handling and convert more callers into customers. Since 1994, CallSource has provided innovative solutions and services that improve organizational performance across marketing, operations, sales, training and customer service.
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