ADP Dealer Services and CallSource Announce Alliance for the Launch of ADP’s Call Tracking
ADP's Call Tracking Delivers the Ability to Capture, Record, and Manage Every Phone Lead Maximizing the Effectiveness of Dealership Marketing Spend
Westlake Village, Calif. — February 9, 2008
The Dealer Services Group of Automatic Data Processing, Inc. (NYSE: ADP) and CallSource today announced the launch of ADP's Call Tracking, a comprehensive call management solution. ADP's Call Tracking includes the tools to monitor and measure the most important communications device within the automotive dealership - the phone.
ADP's Call Tracking is specifically designed to:
- Capture more phone generated lead opportunities
- Accurately track response to phone leads
- Measure response to marketing campaigns in detail
- Identify profit opportunities and inefficiencies
- Help dealers cultivate more effective phone interactions with consumers
With ADP's Call Tracking, the caller information is recorded, enabling the delivery of reporting that provides dealers with a wealth of information to help them better analyze their advertising investment. On a Daily, weekly or monthly timeframe, dealers can view:
- Total leads by lead source
- Highest yielding advertising sources
- Cost per ad source
- Caller information, including phone number and addresses for future marketing campaigns
ADP's Call Tracking is powered by CallSource, a 15 year old company that has patented call tracking technology, services thousands of clients in the US and Canada, and tracks over 500,000 ads on a daily basis.
"By aligning our efforts with CallSource, a recognized leader in call management solutions, we have the necessary tools to help dealers review calls for customer satisfaction, use the collected information to build a better sales process, help poor performers improve phone techniques, and train new-hires by allowing them to listen to successful calls," said Larry Cochran, vice president of Digital Marketing for ADP Dealer Services.
"We are very proud that after an extensive and vigorous search, ADP selected CallSource as its technology alliance. While there are other providers of call tracking, every one of them looks backward, measuring and reporting on historical transactions. This leaves dealers staring at reports and asking themselves ‘now what?'" says CallSource CEO, Jerry Feldman. "By combining with ADP we can help dealers look forward, applying expert analysis and years of insight toward achieving their sales and customer retention goals."
ADP's Call Tracking is built to provide a seamless solution for dealers because its web-based technology means no equipment onsite to administer, maintain and upgrade, and no software to load and manage on PCs.
About ADP:
Automatic Data Processing, Inc. (NYSE: ADP), with nearly $8 billion in revenues and approximately 585,000 clients, is one of the world's largest providers of business outsourcing solutions. ADP is a leading provider of integrated computing solutions to auto, truck, motorcycle, marine and recreational vehicle dealers throughout the world. Additionally, leveraging more than 55 years of experience, ADP offers the widest range of HR, payroll, tax and benefits administration solutions from a single source. ADP's easy-to-use solutions for employers provide superior value to companies of all types and sizes. For more information about ADP company's Web site at www.DealerSuite.com.
About CallSource
CallSource provides the automotive industry's only Call Performance System. Developed over 14 years and based on the review of millions of calls, CallSource's comprehensive system goes beyond simple call tracking and reporting to provide continuous monitoring of telephone performance and targeted, individualized training designed to consistently improve sales results. Headquartered in Westlake Village, California, with carrier-class VoIP-based data centers in Burbank and Chicago, CallSource currently tracks over 500,000 ads each day for over 10,000 companies including Trader Publishing, Cars.com, Carsdirect.com, Autoextra.com, DCH Automotive Group, and Coggin Automotive. For more information about CallSource go to www.callsource.com
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