2nd Quarter, 2007 Multifamily Industry Report Card Now Available
Westlake Village, Calif. — August 14, 2007 —
CallSource,
the industry leader in call tracking, performance evaluation, and training,
today announced the availability of its Q2, 2007 Telephone Performance Analysis
(TPA) Industry Report Card.
The
Telephone Performance Analysis Industry Report Card is designed to provide an
objective report of how effectively Leasing Professionals are answering
telephone leads. The findings in the current Report Card are based on a review
of 18,325 calls for over 611 communities nationwide. Each call is reviewed
using a survey created by industry professionals with a combined total of more
than 150 years experience in the successful ownership, management and leasing
of multifamily properties.
"The
Industry Report Card is an invaluable tool for property owners and managers
throughout the multifamily industry," states Jerry Feldman, president of
CallSource. "It brings to light the effects of inadequate training of leasing
professionals."
In
the most recent report card it concluded that out of 443 communities surveyed,
1172 appointment-setting opportunities were missed resulting in 410 fewer
leases being written for a total of $4,349,280 loss in revenue.
"The
results are often eye-opening for our multifamily customers," says Feldman.
"Simple call tracking and training programs can make a huge difference in the
revenue gained or lost in the multifamily industry."
CallSource has been tracking and evaluating
industry statistics for over 11 years. The Industry Report Card is now published
quarterly and available free of charge.
For a copy of the Q2, 2007 or past issues of the Industry Report Card,
please call CallSource at
(866) 444-1137 or email marketing@callsource.com.
About CallSource
CallSource
(www.callsource.com) provides online call-tracking, recording and analytics solutions that allow
companies to measure advertising effectiveness, improve return on marketing
investment, increase sales and enhance customer service. CallSource tracks more
than 300,000 advertisements and seven million phone calls every month for
apartment communities and property-management companies, automotive retailers
and dealer groups, media companies and advertising agencies, and a wide range
of businesses throughout North America.
CallSource
also offers expert statistical and performance analysis services to help
clients improve marketing and call-handling effectiveness, tools and education
to convert more callers into customers, and U.S.-based call centers to respond
to after-hours and overflow call traffic. Since 1994, CallSource has provided
innovative solutions and services that improve organizational performance
across marketing, operations, sales, training and customer service.
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