News Releases
CallSource adds key features to its call-tracking and recording solution
New geo-routing, expanded user tracking and improved self-provisioning tools help advertisers measure call response, convert more callers to customers
WESTLAKE VILLAGE , CA, Oct. 10, 2005 — CallSource announced
today the latest release of its hosted call-tracking, recording and reporting
solution, which introduces a geo-routing capability to allow
advertisers to publish a single phone number and have each call automatically
ring to the location nearest the caller. New support for employee
reporting codes enables
managers to more easily access and evaluate recorded calls handled by members
of their sales and customer service teams. CallSource has also improved the flexibility
and ease-of-use of its self-provisioning platform,
a feature of particular interest to publishers and high-volume advertisers.
The new CallSource geo-routing capability enables advertisers to publish a single toll-free or "vanity" phone number in their national or regional ads and have each call automatically ring to the business location nearest the caller. "Advertisers who ask customers to call a hotline or visit a website for a list of locations are creating an extra, cumbersome step that discourages new business," said Jerry Feldman, CallSource founder and CEO. "In addition, many businesses today devote significant ad space to listing their multiple locations — valuable column inches that can now be better used to sell more products and services."
Geo-routing instantly directs each inbound call based on the caller's phone number, eliminating the need for advertisers to publish multiple locations and for customers to look them up. Every call is tracked in the client's CallSource reports, can be recorded for quality assurance and training, and can be reviewed and analyzed at the site and corporate level.
The latest CallSource software release also makes it more convenient for managers
to sort
and review calls handled by individual sales and customer-service representatives.
After an inbound call is completed and the caller hangs up, the employee who
took the call is prompted to input a personal ID code. This code is added to
the database record of the call, enabling reviewers to separate and evaluate
the performance of a specific call handler.
Improved access logs allow managers to see who in their organization is viewing
online reports, listening to call recordings and receiving email reports — and
how often. "Monitoring the level of utilization and frequency of report access
enables our clients to maximize their call tracking investment," said Feldman. "Not
only can our clients see exactly who called and in response to which ad, they
can also see how consistently this data is being referenced and acted upon."
The
CallSource Customer Care team provides ad-tracking phone numbers and sets up
call routing for the majority of its tracking clients. For publishers and high-volume
advertisers who prefer to manage their own tracking numbers, CallSource offers
a recently expanded self-provisioning application.
Self-provisioning users are able to create new campaigns, select tracking numbers
and configure call routing assignments using this upgraded solution.
About CallSource
CallSource provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising
investment. CallSource also offers expert statistical
and performance analysis services to improve an organization's marketing
and call-handling effectiveness,
training and coaching to
help companies convert more callers into customers, and U.S.-based
call centers to respond to clients' after-hours and overflow call
traffic.
CallSource tracks more than 150,000 advertisements and five million
phone calls every month for apartment communities and property-management companies,
automotive retailers and dealer groups, publishers and advertising agencies,
and a wide range of businesses throughout North America. Since 1994, the company
has provided innovative services and fact-based advice that improve performance
across marketing, operations, sales, training and customer service.
Media contact
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Mark H. Leaf
CallSource
Vice President, Marketing
(888) 218-0640
(818) 673-4726
media@callsource.com
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