News Releases
CallSource settles patent dispute with Who's Calling
CallSource acquires patent rights to call-tracking technology
WESTLAKE VILLAGE, CA, April 28, 2004 - CallSource announced today the settlement of a patent infringement lawsuit filed against the company by Who's Calling, Inc. in 2002. The settlement gives CallSource joint, undivided ownership of U.S. Patent No. 6,470,079, "System and Method for Real-Time Reporting of Advertising Effectiveness," originally issued to Who's Calling. The settlement also results in a permanent dismissal of the patent infringement suit.
Who's Calling obtained the patent in 2002. CallSource maintained that it had introduced the same process six years before the patent was issued. "We asserted all along that CallSource invented the technology," said Jerry Feldman, CallSource CEO. "Now that CallSource's ownership of the patent is resolved, all our energies are focused on developing the next generation of solutions and services for our valued customers."
About CallSource
CallSource provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising
investment. CallSource also offers expert statistical
and performance analysis services to improve an organization's marketing
and call-handling effectiveness,
training and coaching to
help companies convert more callers into customers, and U.S.-based
call centers to respond to clients' after-hours and overflow call
traffic.
CallSource tracks more than 150,000 advertisements and five million
phone calls every month for apartment communities and property-management companies,
automotive retailers and dealer groups, publishers and advertising agencies,
and a wide range of businesses throughout North America. Since 1994, the company
has provided innovative services and fact-based advice that improve performance
across marketing, operations, sales, training and customer service.
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