News Releases
Yellow page value tracking
LOS ANGELES, CA, July 21, 2003 - CallSource announced its latest offering to the yellow page industry today at the Kelsey Group Directory Driven Commerce 2003 Conference in Denver.
CallSource's latest application enables publishers to use an intuitive web-based, call-tracking tool to provision their own local and toll-free tacking numbers in real time. Our self-service application presents local and / or toll free numbers based on the advertisers termination number. Calls are instantly routed to the CallSource proprietary reporting engine so that advanced caller details can be captured and reported. The call instantaneously rings to the advertiser. "The process is seamless," states Jerry Feldman, CEO of CallSource.
"Our publishing clients use our proof of value data to significantly boost their bottom line with minimal expense," continues Feldman. "We currently track calls for many top media companies including Verizon, CitySearch, Primedia, and Classified Ventures."
With CallSource tracking, clients report leads delivered to their advertisers with 100% accuracy. CallSource reports total calls (by day and by hour), demographics, zip code analysis and, when available, caller ID with name and address look-up. Our numbers and reports are delivered in print, by email, web, fax or via XML for easy integration.
CallSource helps publishers:
- Prove lead-generating effectiveness and ROI
- Demonstrate cost-per-lead advantages over other media
- Convince skeptical first-time advertisers to buy
- Up-sell, cross-sell
- Reduce credit risk
CallSource customizes the easy-to-use application to capture data that is unique to each publisher. For example, ad sizes, headings and program types. CallSource also customizes its detailed marketing reports so that the publisher can position themselves as a consultative resource to their advertisers.
About CallSource
CallSource provides online call-tracking and recording solutions that allow companies to measure and increase return on advertising
investment. CallSource also offers expert statistical
and performance analysis services to improve an organization's marketing
and call-handling effectiveness,
training and coaching to
help companies convert more callers into customers, and U.S.-based
call centers to respond to clients' after-hours and overflow call
traffic.
CallSource tracks more than 150,000 advertisements and five million
phone calls every month for apartment communities and property-management companies,
automotive retailers and dealer groups, publishers and advertising agencies,
and a wide range of businesses throughout North America. Since 1994, the company
has provided innovative services and fact-based advice that improve performance
across marketing, operations, sales, training and customer service.
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